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The Question: What is IM?....The Answer: An amazing communication tool for real estate.
Instant Messaging (IM) is a means of communicating with potential and current clients as well as family and friends.  For the purpose of this blog, I will focus on the clientele communication opportunities.
IM is a innovative way for people to ask quick questions and get quick answers. You can download the software free from various different entities to include MSN, YAHOO!, and AIM.  There are also software programs that are free in which incorporate all three entities so that you done have to have three different accounts to log into for different customers, such as Trillian.
Why should I implement IM? Communicating with potential and current clients is essential. The top ranking complaints that buyers and sellers have about their agents is communications.  Today's consumer wants answers now and not the next day, IM allows us to answer their questions when they are asked. Sure we have phone texting, but we pay money for that as well (maybe even per text). 
How can I use it to increase my business? After downloading your preferred program (for free). Go through your database and invite them to your IM.  Once invited and accepted, they will forever by on your contact list. Now you have immediate contact with ... more

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