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A Proper IDX Solution is Vital to Your Online Marketing Success
Since launching Listing Router there has been much discussion around if the 'pay to direct traffic to your IDX website' is worth the price.  Its a very valid question and the answer really depends far less on the dynamics of how Listing Router works and far more on where the traffic lands, in this case an agents 3rd party IDX website. 
IDX stands for Internet Data Exchange that represents a class of websites that redisplay property listings from an MLS (or multiple MLS').  All IDX sites are NOT created equal.
The pay-per-click model of driving targeted traffic to ones website has proven to be very effective.  It's a main component of Googles revenue model and they do pretty well, which thus means that there are many individuals and businesses using the service who are also seeing great results. 
Pay-per-click success does not exist in a vacuum.  Simply by engaging the Listing Router service does not guarantee anything except some additional traffic to your IDX site.  You can receive a million visitors per month to your site but if it's clumsy, aesthetically challenged or antiquated, you're not likely to convert much (if any) of that traffic into a genuine lead and ideally ... more

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