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Search Engine Optimization (SEO), Pay-Per-Click (PPC) - Worth The Investment?
Hey, hey, everyone!  Server trouble today, I guess - but our Chicago Bears actually won a football game.  So I'll refrain from complaining.
Search Engine Optimization!  Pay Per Click!  Is the often-significant investment in these traffic-building strategies paying dividends for you?  Or, do you develop and implement YOUR OWN STRATEGIES for maximizing organic placement on your blog, and on your main website?   If you do them yourself - how do you find the time, or are you naturally a genius?
I've heard pro and con here.  One thousand experts say you can't achieve the results you want without these two elements today.  This is especially true, they contend, as Google changes its methodology for "scoring" websites - based on "conversion or inquiries" rather than simply keywords. (See Robert and Carol Clay's Active Rain Post, with a link to a very relevant Inman Blog Post, explaining the coming Google changes.)
For about six months, I tested minimal PPC - about $100/month budget - and got some leads.  I've been doing SEO through the highly-respected Compass Internet Systems - about a $290/month investment, and get leads weekly.
Problem is - most of these leads are of poor quality - many buyers are talking to a number ... more

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