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Advanced Access or No Access?
As a online marketing, public relations and SEO guy: I take everything with a bit of salt. I need to understand the industry, marketplace, and business requirements to communicate a positive *yet factual* message. I hate seeing "fluffy" PR and marketing that claims numbers or certain metrics, then fails to provide any hard data to look at (especially if such data appears to be unreasonable)
That brings me to today, when I read an article on RISMedia about one of Advanced Access's "success stories" titled Taking Online Initiatives to the Next Level. Over the past few years I have continously run across many sites created by Advanced Access. I usually find that they are somwhere in the "middle of the road" classification of real estate sites: nothing too fancy, but with the essential data tools needed.
”While some agents think that 300 to 500 visits per month is a good number, my website is getting up to 20,000,” says Sam Elam, a broker with Phoenix’s RE/MAX Achievers. “People need to realize that you have to put something into your website in order to get something out of it. This is a result of using all the tools Advanced Access provides,” he ... more

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