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Book Review: Marketing For Rainmakers
Marketing For Rainmakers is a great book for both experienced and novice marketers alike.
For one who has been in the marketing business for years, the book helps you approach known techniques from a different perspective. And for those new to marketing, Phil uses a formula in each chapter to make the book easy to understand, digest and most importantly- implement. He first introduces a concept, then illustrates the concept and how it relates to marketing, and finally gives real life examples of how you can implement the concept introduced immediately into your business.
I liked the format of the book, which is divided into 52 short chapters, full of colorful examples of the author's points delivered in a straight forward, yet humorous style. My recommendation would be to read the book through once to get a general overview to being a Rainmaker marketer. But then, keep the book at your desk and focus on implementing a concept in a chapter each week (book is conveniently has 52 chapters or 52 Rules of Engagement).
An example of the sage advice offered throughout the book, and one that I found particularly relevant to my industry of Real Estate, was Chapter 11- Smarten ... more
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