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YOU DIDN'T GET THE LISTING - NOW WHAT?
Does this situation fit anyone?  You get a call from a homeowner to come by and look over their home.  You do your homework, check for comps, prepare a nice listing presentation  and show up on time.  You are the only agent they have called.The appointment seems to go well.  Good vibes with the sellers.  They ask for recommendations on what they can do to improve the home's sale appeal and value.  You leave with the confidence  that when they are ready to sell their Shell Knob, MO home in a few months, you will be the listing agent.Six months later the home appears on the MLS and you didn't put it there!  They have listed with an out of area broker.If you are not affiliated with a national real estate franchise, how do you combat the name recognition factor that encourages the seller to sign with them?You cannot go back to the seller and get them to accept the news that  signing with an agency 45 miles away, will not increase the  number of showings- and may decrease them.What's that old saying about never being a hero in your home town?
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