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Houses aren't Pet Rocks! No Amount of Marketing Can Sell a Stupid Product
Back in 1997, one of my first seller clients asked me the question: "Jennifer, I assume our house will sell quickly because it's so cute (it was), but if it doesn't sell right away, what will you do?"
Hmmmmmmmm. Hell, I dunno. I was a green bean agent; I'd only had one other listing in my career and didn't have a clue. I came up with something that probably sounded like this: "I'll do a broker open house, I'll do mid-week open houses, I'll distribute color brochures throughout the neighborhood and post an ad on the nearby college's bulletin board."
Lucky for me, the house did sell quickly, so I didn't have to implement my admittedly weak Plan B.
But it's now 12 years later and I still don't have a good answer to the question: "What will you do in 30 days if my house hasn't sold?" However, with 12 years of experience under my belt, I KNOW that there ISN'T a great answer to the question! Especially if the seller is expecting me to reach into some magic bag of tricks and pull out a secret marketing strategy that I reserve only for my non-selling listings!
Here's the thing. Even if I HAD ... more

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