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Desperate Times Call For Desperate Measures
For those of you in ActiveRain that do not follow Kathy Passarette, then you need to read this article and maybe you will change your mind. This is the best advice that I have had the honor of reading so far this year. It is advice like this that has put Kathy and will keep her heads above her competition.
As always, I have blocked the comments so that you can state them to the person that deserves them.
"Desperate times call for desperate measures."  Origin unknown.   From Wikipedia:  It means that when you're in a serious situation, you have to consider doing things that you might otherwise think are unacceptable.
"Unacceptable" (for the purposes of this post) means stepping outside your comfort zone, doing something you might not have given serious consideration to doing to maintain your business.  Maybe you've thought "I should do that".  Well, this is the time.  There is no more putting it off. 
Write up that press release and send it out to all your local papers; and if they don't pick it up, get it on the web yourself through sites such as PR Web.  You need to take the initiative.  Let people ... more

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