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Build Relationships -- Talk to Your Client
Many agents today are looking for ways to differentiate themselves from the competition. I know some have come up with catchy slogans, spent thousands on glossy magazine ads, walked many miles knocking on doors, etc. I'm here to tell you those things work the agents have received a decent return on their investment and I encourage them to keep doing it. However none of those things will retain a client. Those things are your foot in the door. In order to stay in the house you have to develop a relationship and a big part of any relationship is communication (just ask any divorce attorney.)
I was talking to an agent the other day and he was telling me how he was going to start walking neighborhoods to beef up his inventory. Out of curiosity I asked him how many listings he had presently. He told me 14, but his friend in South Florida who had been doing this had 36 listings.
Now I think 14 or 36 listings is great and something I would love to see but I said, "egad, I could never keep that many clients regularly updated on the activity (or lack of activity) on their property."
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