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Marketing Your Real Estate Website 101 (part 1 of 3)
Times are tough. You know you have to promote your website in order to drive quality traffic, but your budget doesn't allow for much more.
So the question is, how do you promote your website so that you stand out from all the others? Well here is the thing about having a website. If you don't create the kind of website that promotes itself, you will always have to spend your time and money promoting the site.
So what exactly does this mean? Well let's start with content. Oh sure content, content, content. We've all heard it before. But the reality is that content is the one thing any good SEO company will tell you to start with. Over the years, the search engines have not changed these criteria. You must have good original content. Original? Yes, original. You should take the time to develop articles, market news, city updates or a blog. Any one of these will do but the key will be to do it all in your own words. Best content comes from your own understanding and your own interpretation of a subject.
If you have a niche market, show it on your site. Write about it. Show ... more
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