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Cold Hard Reality: Dying Dreams and Limited Opportunities
With each passing week I receive emails with questions from stagers asking me how to approach and solve a myriad of issues and challenges facing them and in their staging business. Some of these are issues QUITE complex and take MORE than just a quick email response. Unfortunately as I work on growing my own business I do not have the time to reply. I would love to help, but I literally could have a career JUST answering the questions and solving the problems that new stagers are asking. But the realty of what has been going on got me to thinking... and asking the question, "Why are stagers having such a tough time creating successful staging businesses?" *
I have concluded that in order for individual home stagers to succeed, the home staging industry needs to look at itself and examine itself and correct that which it is doing wrong if it is to grow to its fullest and experience its greatest possibility.This post (the first of a series) takes a tough look at one of the "stone cold" realities and dynamics many people who are entering into this industry do not take into consideration. These realities and dynamics compromise the possibility of ... more

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