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Marketing with Promotional Items
As real estate agents, we have to market ourselves regularly so that we're "top of mind" whenever someone is considering buying or selling a property.  Aside from the typical just listed/just sold (or other) types of postcards, some agents use give-aways such as calendars, magnets and pens to promote their services to their family, friends, neighbors, farm areas, etc.  To the right is a photo of a sampling of promotional items I've picked up over the years at the state and national real estate conventions I've attended.  This includes an assortment of pens, rulers, calculators, note pads, sticky (post-it) notes, magnets, mouse pads, letter openers, stress relievers, cell phone holders, message holders, coffee mugs, and can holders/koozies, and jar openers.  Others not included in the photo are key chains, tape measures, mini-tool sets, write-on/wipe off memo boards, canvas bags, business card holders, paper weights, air fresheners, bookmarks, and more. What promotional items (give-aways) have you tried marketing yourself or your company with?  Have any of these been successful... or better yet, which was the most successful?  Which ones do you appreciate the most?  ...use on a regular basis?  ...would never order again?
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