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What Comes Out of 'The Black Hole'
After years in this business, my husband has learned a few realities about my business:
"I just have to return this one phone call." Translation: 30 minutes and several phone calls. "I just have to run down to my office and shoot out a quick email." Translation: 20 + minutes in the office. "I'll be in my office catching up for just a bit." Sadly the translation: I'll be in bed about an hour after you. Consequently, he has affectionately referred to my home office as, 'The Black Hole.' I have three children so he certainly appreciates the fact that I get things done when I have time and unfortunately, that isn't always 9 to 5. This week, something fun came out of 'The Black Hole' that I'm excited to launch: My Las Flores hyperlocal community blog.
After working in the Orange County community of Las Flores for several years, I began to rethink the methods for marketing. Since the launch of OC Real EstateVoice, I knew my business was headed in a profoundly new direction. I knew that consumers were looking for information about a community (listings, trends, values) not just another, 'Look what I sold!' marketing piece from an ... more

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