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Top Professionals Survey shows use of MultiMedia Marketing
(Lawrenceville, GA) January 30, 2009 -- Citing the recent shifts and challenges in the real estate market, The Real Estate Book, a leading publisher online and in print of real estate information in North America, conducted a national survey of top real estate professionals to assess how they are marketing themselves and their listings in the current economy, and what channels are driving the best results for them. One of the key findings reveals that the migration of marketing dollars from mass media to targeted real estate media is now complete, with agents dedicating 75% of their marketing spending to specialty print, personal websites and Internet marketing. Surprisingly, the study shows that agents spread their marketing budget among these three categories evenly. Categories that were given lowest marks for value were traditional mass media like newspapers and radio. “Real estate agents understand that it is critical to maintain their visibility in a very confusing and shifting market, and to do that they are using multiple targeted media channels to stay out in front and relevant to consumers,” says Scott Dixon, president, The Real Estate Book. “Perhaps what may surprise many people is that agents are not dumping their money all in ... more
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