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10 Steps to Building a Better Brokerage... and A Company Culture
The following was originally a comment to a comment to a comment on my post "The Future of the Real Estate Office... and Company" here on Active Rain (and published on
For those brokers that are fearing the 100% commissions or trying to build a company of attraction for agents, I have some suggestions.  First, I would suggest you talk to a couple of companies that have really survived this well (there are tons here on Active Rain).
I understand that each area is different and agents are different across the board, but having been in recruiting, I know that some agents are concerned mainly with their income, their clients, and their reputation... (and maybe their income again!)  But, from my experience, if you provide for them, invest in their success, and help them run their business more effective/efficiently, they will help to build a culture that will transform your office.
So, here's an idea... Take that money that you would spend in super duper collateral materials, billboards, private offices, and yes... (it's going to hurt)... but unnecessary print advertising and do the following:
1. Get a GREAT website that will help generate business (check out this link to see ... more

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