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Is your Office Shifting?
I am pretty sure that by now, there is not a single organism living and breathing in the United States that doesn't know the real estate market has shifted. The competition for qualified buyers and sellers has become greater as we wait for the law of equilibrium to kick in, to a point where the average number of closed transactions per year balances out. We are seeing drastic drops in agents staying in the business, and as a result not only are the wallets getting thinner of many associates, but many brokers are also feeling the purse strings tighten.
I am regularly visiting with agents and coaching them on re-margining their business, upshifting their lead generation activities, and being relentless on lead follow up. We believe it will take twice as many leads in order to close similar numbers of units in previous years. In order for you to survive and thrive in 2009 you need to be willing to be flexible enough to adapt your business practice in a fashion that will enable you to plow through these next few years and to come out on the other side with a smile on your face and the medal of survival ... more
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