advertising: How To Create Advertising That Sells
- 03/07/14 05:18 PM
He was dubbed “the most sought-after wizard” in advertising by Time Magazine. Some of the products he helped make famous include Dove Soap, Rolls Royce and Hathaway shirts. In just one year he increased Mercedes-Benz sales by 400%. Of course I am talking about David Ogilvy. This is a follow up post on the David Ogilvy video I posted. Here you will discover 38 points David Ogilvy shared in an ad where he describes what he found to work in developing an ad campaign, he covers both television and print.
The picture you see above is a image of the orginal editorial style ad … (20 comments)
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He was dubbed “the most sought-after wizard” in advertising by Time Magazine. Some of the products he helped make famous include Dove Soap, Rolls Royce and Hathaway shirts. In just one year he increased Mercedes-Benz sales by 400%.
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