marketing: How to Craft The Perfect Postcard Message
- 06/22/16 10:38 AM
Getting your postcard noticed by potential clients can sometimes feel daunting. Agents are not only tasked with trying to design a postcard that grabs the attention of potential customers, but crafting a message that encourages potential customers to act. Direct mail is a waste of time, right? Nonsense! Below are 8 simple things you can do today to craft a strong, professional postcard that stands out and rises above the competition.
1. Relevant Headline Your postcard might be the first thing a potential client sees, but your headline is the first thing a potential client reads. For this reason, your headline should resonate with your … (16 comments)
marketing: Five Steps To Conducting A Successful Direct Mail Campaign
- 06/13/16 04:05 AM
Conducting a direct mail postcard campaign may appear simple on the surface. After all, all you do is slap your contact information on a postcard with a stamp, mail it to everyone in the neighborhood and wait for the cash to come in, right? Wrong! The truth is successful direct mail campaigns are conducted very strategically and consistently over long periods of time. Before stamping and sending, agents must first take into account different variables and decide how to best maximize resources. Covering bases ahead of time will not only save time and money, but future headaches. Trust us!
Below are five … (10 comments)
marketing: 6 Hot Ways to Increase Your Social Media Presence & Engagement
- 06/06/16 04:06 AM
In merely a decade, social media has transformed the marketing landscape in ways nobody could have predicted. Ten years ago real estate agents had to depend on expensive billboards and bus benches to reach prospective clients. Today agents can target prospective clients 24/7 at virtually no cost. Indeed, the digital age has not only flipped traditional marketing strategies upside down, but ushered in new and amazing opportunities.
Are you maximizing your presence on social media, reinforcing your brand and doing everything you can to reach prospective clients?
Below are 6 simple ways to increase your social media engagement and presence.
Hashtags #Hashtags are a powerful … (7 comments)
marketing: 5 Types of Postcards & How to Get Results on Your Next Mail Campaign
- 05/18/16 03:33 AM
Postcards have been a staple in real estate marketing for decades. Whether advertising open houses, providing market reports, or simply keeping in touch with past clients, few real estate agents have scaled the ladder to success without engaging in at least some type of direct mail campaign. According to the United States Postal Office, 58% of Americans still purchase from direct mail, even as social media and digital technology continue to grow. That’s a lot of people.
How well do you know postcards?
Below is a rundown of 5 different types of postcards and how to maximize results on your next direct mail … (22 comments)
marketing: 4 Smart Ways to Mail Your Real Estate Postcards
- 05/10/16 05:49 AM
Postcard mailings are vital in real estate. Whether retaining past clients or acquiring new ones, direct mail postcards are not only an effective way to showcase sales and listings, but remind people you are still active in the community. That being said, depending on what area of real estate you specialize in or who your target market is, there is more than one effective way to mail a postcard.
Below are 4 smart ways to mail real estate postcards.
Targeted Mailing Do you have a specific demographic you are trying to reach? Targeted Mailing is the answer. With Targeted Mailing, real estate agents … (16 comments)
marketing: 4 Quick Summer Marketing Tips for Hungry Real Estate Agents
- 04/26/16 05:41 AM
Few seasons compare to summer when it comes to home sales. Americans are not only more inclined to move during summer, but there is no shortage of events or themes to help liven up your real estate marketing strategy when reaching out to them. Quite simply, whether your goal is to acquire new clients or retain old ones, the only limit is your own imagination. What are you doing to incorporate summertime themes into your marketing strategy? Below are 4 creative tips to help get your gears turning.
Keep-In-Touch BBQ
Keeping-in-touch with current and former clients is vital in real estate. Without them, agents would constantly … (5 comments)
marketing: How to Sell Homes in the Digital Age
- 03/31/16 07:33 AM
Love it or hate it, the digital age has flipped the real estate business upside down. Twenty years ago, prospective homebuyers were forced to rummage through a phonebook or purchase a newspaper from the local supermarket to discover the home of their dreams. Today prospective homebuyers can find a home or real estate agent with the click of a mouse. For the tech savvy real estate agent, the digital revolution has presented new opportunities. For the not so tech savvy real estate agent, it has presented new challenges. What are you doing to incorporate emerging technologies into your marketing plan? Below … (8 comments)
marketing: 5 “Keep-in-Touch” Strategies to Help You Retain Clients
- 03/25/16 08:26 AM
The real estate business is interwoven with details that are sometimes easy to overlook. While agents often remember to invest time and effort in targeting new clients, the benefits of keeping-in-touch with current and previous clients often gets lost in the daily grind of real estate sales. The value of retaining current and former clients, however, can’t be overstated. The average homebuyer will net over $6,000 in commissions, and that’s just one side of the transaction! Are you doing everything within your power to retain past clients? Do you pride yourself on thinking outside the box? How involved are you in … (11 comments)
marketing: 4 Simple Ways to Increase Your Business With Killer Postcards
- 03/17/16 05:49 AM
Few marketing techniques are more time-tested than direct mail. From sitting presidents to notable newspapers to hungry real estate agents, direct mail still remains one of the most effective ways to reach a target audience and generate sales. And for a good reason. According to the United States Postal Office (USPS), 58% of households purchase from direct mail. Of course, that doesn’t mean everyone is buying up real estate. What it does mean, however, is direct mail should still play a pivotal role in any agent’s marketing plan. So what can you do to improve your postcards? Use Quality Pictures The medium of photography … (18 comments)
marketing: What to Do When You Have NO Time for Marketing
- 01/06/15 07:06 AM
The phones are ringing off the hook, you’ve got 300 things you need to get done (preferably yesterday), and you’re eating a donut for lunch…again. You definitely don’t have time for this marketing thing, right? Well, you might not have time to launch an elaborate PR campaign or direct an award-winning commercial. We bet you can pull off one of these ideas though.
Amp up your email signature. Your email signature gets seen by every person you communicate with…take advantage of that space by inviting the recipient to take a survey, review your services, or connect with you on social media. … (4 comments)
marketing: How to Design a Great Postcard: Tips from Designer Deborah Bailey
- 12/15/14 05:55 AM
Deborah Bailey is an award-winning businesswoman and marketing maven from Honesdale, Pennsylvania. Her company, Bailey Design and Advertising, worked with Chant Realtor’s John Schmitt to design this eye-catching ‘Just Listed’ postcard. Expresscopy.com's marketing assistant Jessie Guilford sat down with Deborah to discuss how she designs a great postcard campaign from start to finish. Jessie: Thanks so much for speaking with me Ms. Bailey. First, can you tell me a little bit about the goal behind this postcard mailing? Deborah: Chant Realtors does ‘Just Listed’ cards to get into the community, to let neighbors know that the property was listed and that they … (3 comments)
marketing: A Postcard Campaign That Worked
- 12/09/14 07:49 AM
We come across some great postcards campaigns and we would like to share one example in particular with you and why we feel like it hit the mark and won our "Postcard of the Week"!
Snyder & Pritchard Homes is a new real estate agency in Fairfield, Connecticut. They wanted to use postcards to reach out to the community and build brand recognition. “It gets our faces out there,” said Sarah Pritchard. “Once people get to know our company, they’re more likely to call us and make a purchase.” Snyder & Pritchard’s unique logo and consistent color scheme help them build … (8 comments)
Related Links:
expresscopy.com (design, print, and mail postcards!)
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