postcard: 5 Types of Postcards & How to Get Results on Your Next Mail Campaign
- 05/18/16 03:33 AM
Postcards have been a staple in real estate marketing for decades. Whether advertising open houses, providing market reports, or simply keeping in touch with past clients, few real estate agents have scaled the ladder to success without engaging in at least some type of direct mail campaign. According to the United States Postal Office, 58% of Americans still purchase from direct mail, even as social media and digital technology continue to grow. That’s a lot of people.
How well do you know postcards?
Below is a rundown of 5 different types of postcards and how to maximize results on your next direct mail … (22 comments)
postcard: 4 Smart Ways to Mail Your Real Estate Postcards
- 05/10/16 05:49 AM
Postcard mailings are vital in real estate. Whether retaining past clients or acquiring new ones, direct mail postcards are not only an effective way to showcase sales and listings, but remind people you are still active in the community. That being said, depending on what area of real estate you specialize in or who your target market is, there is more than one effective way to mail a postcard.
Below are 4 smart ways to mail real estate postcards.
Targeted Mailing Do you have a specific demographic you are trying to reach? Targeted Mailing is the answer. With Targeted Mailing, real estate agents … (16 comments)
postcard: How to Design a Great Postcard: Tips from Designer Deborah Bailey
- 12/15/14 05:55 AM
Deborah Bailey is an award-winning businesswoman and marketing maven from Honesdale, Pennsylvania. Her company, Bailey Design and Advertising, worked with Chant Realtor’s John Schmitt to design this eye-catching ‘Just Listed’ postcard. Expresscopy.com's marketing assistant Jessie Guilford sat down with Deborah to discuss how she designs a great postcard campaign from start to finish. Jessie: Thanks so much for speaking with me Ms. Bailey. First, can you tell me a little bit about the goal behind this postcard mailing? Deborah: Chant Realtors does ‘Just Listed’ cards to get into the community, to let neighbors know that the property was listed and that they … (3 comments)
Related Links:
expresscopy.com (design, print, and mail postcards!)
Postcards have been a staple in real estate marketing for decades. Whether advertising open houses, providing market reports, or simply keeping in touch with past clients, few real estate agents have scaled the ladder to success without engaging in at least some type of direct mail campaign. According to the United States Postal Office, 58% of Americans still purchase from direct mail, even as social media and digital technology continue to grow. That’s a lot of people.
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