postcards: How to Craft The Perfect Postcard Message
- 06/22/16 10:38 AM
Getting your postcard noticed by potential clients can sometimes feel daunting. Agents are not only tasked with trying to design a postcard that grabs the attention of potential customers, but crafting a message that encourages potential customers to act. Direct mail is a waste of time, right? Nonsense! Below are 8 simple things you can do today to craft a strong, professional postcard that stands out and rises above the competition.
1. Relevant Headline Your postcard might be the first thing a potential client sees, but your headline is the first thing a potential client reads. For this reason, your headline should resonate with your … (16 comments)
postcards: Five Steps To Conducting A Successful Direct Mail Campaign
- 06/13/16 04:05 AM
Conducting a direct mail postcard campaign may appear simple on the surface. After all, all you do is slap your contact information on a postcard with a stamp, mail it to everyone in the neighborhood and wait for the cash to come in, right? Wrong! The truth is successful direct mail campaigns are conducted very strategically and consistently over long periods of time. Before stamping and sending, agents must first take into account different variables and decide how to best maximize resources. Covering bases ahead of time will not only save time and money, but future headaches. Trust us!
Below are five … (10 comments)
postcards: 6 Hot Ways to Increase Your Social Media Presence & Engagement
- 06/06/16 04:06 AM
In merely a decade, social media has transformed the marketing landscape in ways nobody could have predicted. Ten years ago real estate agents had to depend on expensive billboards and bus benches to reach prospective clients. Today agents can target prospective clients 24/7 at virtually no cost. Indeed, the digital age has not only flipped traditional marketing strategies upside down, but ushered in new and amazing opportunities.
Are you maximizing your presence on social media, reinforcing your brand and doing everything you can to reach prospective clients?
Below are 6 simple ways to increase your social media engagement and presence.
Hashtags #Hashtags are a powerful … (7 comments)
postcards: 4 Quick Summer Marketing Tips for Hungry Real Estate Agents
- 04/26/16 05:41 AM
Few seasons compare to summer when it comes to home sales. Americans are not only more inclined to move during summer, but there is no shortage of events or themes to help liven up your real estate marketing strategy when reaching out to them. Quite simply, whether your goal is to acquire new clients or retain old ones, the only limit is your own imagination. What are you doing to incorporate summertime themes into your marketing strategy? Below are 4 creative tips to help get your gears turning.
Keep-In-Touch BBQ
Keeping-in-touch with current and former clients is vital in real estate. Without them, agents would constantly … (5 comments)
postcards: 5 “Keep-in-Touch” Strategies to Help You Retain Clients
- 03/25/16 08:26 AM
The real estate business is interwoven with details that are sometimes easy to overlook. While agents often remember to invest time and effort in targeting new clients, the benefits of keeping-in-touch with current and previous clients often gets lost in the daily grind of real estate sales. The value of retaining current and former clients, however, can’t be overstated. The average homebuyer will net over $6,000 in commissions, and that’s just one side of the transaction! Are you doing everything within your power to retain past clients? Do you pride yourself on thinking outside the box? How involved are you in … (11 comments)
postcards: 4 Simple Ways to Increase Your Business With Killer Postcards
- 03/17/16 05:49 AM
Few marketing techniques are more time-tested than direct mail. From sitting presidents to notable newspapers to hungry real estate agents, direct mail still remains one of the most effective ways to reach a target audience and generate sales. And for a good reason. According to the United States Postal Office (USPS), 58% of households purchase from direct mail. Of course, that doesn’t mean everyone is buying up real estate. What it does mean, however, is direct mail should still play a pivotal role in any agent’s marketing plan. So what can you do to improve your postcards? Use Quality Pictures The medium of photography … (18 comments)
Related Links:
expresscopy.com (design, print, and mail postcards!)
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