mortgage expert: Like a chubby chick at a highschool dance... - 09/27/07 02:59 AM
Just so nobody is offended, I was a rolly polly little kid. Don't miss this message. It will change how you convince clients that you are the only one they should work with.
In case you missed it, go read this post. It will open your eyes about why clients don't buy.
I wish you every possible success,

mortgage expert: How to get buyers to act now! - 09/25/07 12:50 AM
I just had a client who was buying a "builder blowout". The builder was offering a 2800 sq ft. concrete block home with barrel tile roof in a gated community for ....ready?...$230k!
They were trying to close their books on '07.
Now that the sale is over the new price for the same model is....$311k! My client just made $81k in equity in a month. In a down market.
Lesson. Use this story to get your buyers off the fence. There are deals out there and the decisive will be well rewarded. Get your clients approved early so they can 1. … (5 comments)

mortgage expert: Rates are skyrocketing right now!!! Important. - 09/20/07 08:45 AM
Right now rates are going up: Thursday Sept 20th 4:45 p.m. 
Each week I'm one of the mortgage experts whom asks to predict interest rates. Eearlier this week I predicted that rates could well go up even though the Fed lowered the Fed funds rate.
I'm here to tell you. Get your clients locked. The mortgage rates are skyrocketing as we speak. You can see the prediction here.
I hope this helps somebody save some money. (and get a client off the fence)
Let me know your thoughts,
Dan Dowling - Certified Mortgage Planner, President
United Mortgage Capital Corp.Altamonte Springs, FL (suburb of Orlando) 681-4288

mortgage expert: Fed cuts rates, yet now may be the best time to lock...before it's too late. - 09/20/07 08:24 AM
Guys and gals. Here's the latest in articles put out by I had the privilege of being interviewed for my perspective.
This article is perfect to help your buyers and sellers get off the fence. Just use it and get them going before it's too late.
The key to this business is being timely. Both in your approach to moving real estate, and in how you get that information to your clients. This one article can make nearly anyone so well informed that clients won't even consider your competition. Just go out and use it!
I hope this helps, Let me know … (1 comments)

mortgage expert: Fed Funds Cut and what it means for your buyers and sellers.... - 09/18/07 09:29 AM
Everybody is curious. What does this mean for me? Answer: don't bet the ranch on the cut.
While the Fed funds rate cut will impact the prime rate (read Helocs) it sure won't, in and of itself affect first mortgage rates. In fact if it causes the stock market to rally, it could have a negative effect. This happens when money flows away from mortgage bonds and into the stock market.
In fact from July of 04 to June of 07 the Fed raised rates 17 times at .25% per. First mortgage rates actually fell during the exact same time. Just … (0 comments)

mortgage expert: Don't say "Creative Loans" don't exist: 90% investor stated! - 08/31/07 05:29 AM
Just to keep the media blitz from totally "blacking you out". There are programs at great rates for good credit borrowers.
Check this out. A borrower with a 720 score can still do 90% investor stated! At a fixed rate in the 7.xx% range!
Now, here's what you do. Let your investors know these programs could allow them to capitalize on the largest investment opportunity in 20 plus years!
There's opportunity in every market. Now take advantage of it.
Go sell something!

mortgage expert: The Experts Are Wrong About Subprime! - 08/31/07 02:05 AM
I hear all sorts of 'experts' crying that subprime is dead and it will never come back.
It will come back. In fact there was an "implosion" like this in 1998. All sorts of subprime lenders went out of business and within 2 years it was all back! In fact it came back stronger. With more programs at better rates.
As soon as home values start to rise, subprime works. It creates equity, which creates more loan options, which makes it easier for these folks to refinance and get into better loan programs. Period.
So don't go crying the world is coming to an end. … (2 comments)

mortgage expert: How To Explain The Fed and Rates - Part III - 08/31/07 01:37 AM
Last time we covered the Fed Funds Rate in Part 2. Now on to the final component.
Prime Rate: The Prime Rate is the rate banks charge their best customers for higher risk loans. i.e. Home Equity Lines of Credit, construction loans, credit cards, etc. The prime rate has nothing to do with first mortgage rates. For example first mortgage rates for a 30 year fixed are now in the 6.xx% range and prime is 8.25%. Now, prime is determined by taking the Fed Funds Rate and adding 3% to it. So current Fed Funds is 5.25%. Add the 3% and you … (0 comments)

mortgage expert: How To Explain The Fed and Rates - Part II - 08/31/07 01:34 AM
Last time we talked about the Fed Discount Rate in Part I
Fed Discount Rate: This is the rate at which the Fed lends money to member banks for overnight loans. Yep you heard right "overnight" as in you got 24 hours to pay it back. This money is available so banks can keep the right amount of "reserves" in the bank. The Fed "dials in the Fed Discount Rate.. It directly controls it at will. Incidentally this rate is usually about 1% higher than the "Fed Funds Rate" which we'll talk about next.
Now let's continue with the next all important Fed … (0 comments)

mortgage expert: How To Explain The Fed and Rates - Part I - 08/31/07 01:31 AM
"Hey, I See The Federal Reserve Is Lowering Rates! What Does That Mean For Me?"
Great question. First some definitions. Some interest rates the Federal Reserve controls, some it influences, and some it has virtually no control over.
For starters, understand that the Fed has no control over your standard 1st mortgage rates. None, nada, zilch. I'll prove it in a minute, but for now just accept that at face value.
Let's look at three popular interest rates you hear every time the Fed's name comes up.
Fed Discount Rate: This is the rate at which the Fed lends money to member banks for … (0 comments)

mortgage expert: Another secret marketing weapon (even some seasoned pros ignore) - 08/30/07 01:28 AM
     There is no single marketing strategy which will beat marketing to your sphere. It blows traditional advertising away on every level. The costs are lower, the response higher, and the conversion/pull through is through the roof. I'm amazed at the professionals who spends a king's ransom on "external" advertising while they forget the very folks who already know and love them.
Question: What is the best thing you've ever sent to or done for your clients and your sphere?
For me it's a mixture of cards, books, letters, emails, cds, events. The point is to have fun and make it mesh with … (7 comments)

mortgage expert: A secret weapon in marketing... - 08/29/07 03:14 AM
This is pure gold. Most of us fail miserably at this one little secret, but once learned it can be one of the most powerful weapons in your arsenal.
You competitors aren't doing it because they think it's a waste of time...and this is exactly why it works.
Regardless of what profession you're in: real estate, law, title, mortgages, accounting, you have vendors in your business. In my case, as a mortgage broker, there are real estate agents, title companies, appraiser, other mortgage loan officers, lender account executives, etc.
Here's the secret:
Put them in your database and market to them. But … (10 comments)

mortgage expert: How To Get Quoted By News Media - 08/29/07 12:51 AM
Believe it or not your clients want to see your name in print. So how do you get the media to recognize you as an expert?
Just to build background, I was interviewed twice by the Orlando Sentinel and twice by last week alone. My financial comments could be seen in, USA,, Yahoo Finance, AOL Money and Finance, The Orlando Sentinel, and even the Boston Globe.,0,4699189.story 
So how can you do it?
First off, become an expert in some area of your business. Learn information that others in your profession don't know. I mean really study, read and learn. In my case, I'm … (2 comments)

mortgage expert: Sometimes it pays NOT to listen to the "experts" - 06/02/07 02:49 AM
Local Couple Buys First Home - At Best Interest Rates - Less Than 3 Years After A Chapter 7 Bankruptcy!
Here's the story of another nice couple that I the pleasure of serving. Two borrowers were buying a home. One had a Chapter 7 bankruptcy discharged 2 years ago. The other had never filed bankruptcy but they both had a few credit glitches. Initially the loan was approved but the rate, as usual, was about 3 % over the best conforming rates available due to the credit. Still they were happy and couldn't wait to move into their first home. Especially since … (2 comments)

mortgage expert: Getting free and profitable publicity - 05/31/07 11:42 AM
 One of the best things you can ever do to promote yourself as the expert is to get written about in national publications. Just today I had an article published where I was asked for my analysis of the markets. I'm not posting this to astound anyone, quite frankly, I'm astounded.
None the less, the article will be posted in as many as 300 national publications. It's a great thing to show clients and referral partners that the national news media recognizes you as an expert.
Special thanks to Jim Sahnger and Holden Lewis.
Anyways if you want to read the article that … (1 comments)


Dan Dowling

Altamonte Springs, FL

More about me…

Dan Dowling - United Mortgage Capital Corp.

Office: 407(681) 428-8215

Fax: (407) 681-4284

Email Me

We'll talk about all things financial. You'll hear secrets the banks, credit bureaus, insurance companies and creditors don't want you to know. You won't see the same old "fluff" here. So buckle up.



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