marketing: The Lazy Agent Series: #5 - 06/28/07 04:31 AM
Do not attempt to adjust your computer monitor!  The latest addition to "The Lazy Agent Series" was selected because it is an example of why it is not only important to proofread your MLS listings for accuracy but also for the quality of the photos uploaded.  I can only hope that this agent possibly did not realize that the resolution of the photo was too low and had they seen how the photo looked on the MLS, they would have returned to the property to take better quality photos.  Apparently, the seller did not see the photo either.
Anyone new to digital photography should consider spending time learning the basics as it … (30 comments)

marketing: As Seen on the MLS: #1 - 06/27/07 05:24 AM
Some photos I come across on the MLS don't quite fit into "The Lazy Agent Series" I started last week but are interesting and educational in their own unique way so I've decided to name this new series of posts "As Seen on the MLS".  Maybe it's just me, but I've always believed that part of my duty when I'm the listing agent is to advise sellers on matters that may affect them or the sale of their property somehow.  Many sellers don't realize how the photos of their property on the MLS can sometimes help or hurt them in any number of ways. 
Looking at these photos, can you find reasons why a … (15 comments)

marketing: The Lazy Agent Series: #4 - 06/26/07 02:26 AM
Today's selection for "The Lazy Agent Series" was chosen because it left me wondering "How hard could it have been to move a few items before taking the picture?".  Don't get me wrong... I wouldn't expect any agent to start acting like wife and real estate agent, Carolyn, did in the movie "American Beauty" when she went on a cleaning spree of her listing just before her open house.  However, there are times when taking a minute or two to just move a few items out of the way can make a huge difference in how a property is presented to prospective buyers … (23 comments)

marketing: The Lazy Agent Series: #3 - 06/22/07 08:17 AM
In keeping with the title of "The Lazy Agent Series" , I found this example that at first blush may not appear too terrible, until you notice (among other things) the date imprinted by the camera on the photo and then check the MLS info only to find that the house was built several years after that date.
I know this series is probably being read much more by ActiveRain members than sellers, but I think it's important that sellers realize how important the marketing of their home is, how it is possible that it can affect their bottom line and that they should be … (25 comments)

marketing: The Lazy Agent Series: #2 - 06/21/07 10:20 AM
Yesterday I introduced "The Lazy Agent Series" and it seemed to strike a nerve with those who commented.  I suspect this is because those of us who work with buyers are forever frustrated by the quality of what we find on the MLS.  In a few of my 'old' posts, I'd given examples of funny typos in listings and showed a funny example of "before & after" photo editing and have even blogged about how the MLS is the best under-used marketing vehicle we have as real estate agents.
For those of you who wondered whether one of the items on yesterday's photo was a puppy head, … (79 comments)

marketing: The Lazy Agent Series: Just The Facts, Ma'am - 06/21/07 05:06 AM
Seeing new & used cars that are marketed better than some homes on the MLS is frustrating for both real estate agents and buyers. This post is a slight departure from my previous two entries for "The Lazy Agent Series" but it's to bring home a point.  That point being that, time and again, studies have shown that the number one thing buyers want to see are photos... lots of them!  Knowing this (or even just putting yourself in a buyer's shoes), why do so many listings in MLSs throughout the country offer no photo or even just one photo?  I decided to get … (18 comments)

marketing: The Lazy Agent Series: #1 - 06/19/07 02:48 AM
I'm sure all of us have our pet peeves about the MLS and what we see (or don't see) on it.  I'm starting a series of posts which I've decided to title "The Lazy Agent" to illustrate some of the things that I see on the MLS that just make me shake my head and think to myself "What were they thinking?".  I hope you'll come along with me for the ride.  I promise it'll be an interesting, if not funny (albeit sad) one.
Below is a photo I found recenlty that just makes you wonder why the agent bothered to not only take it … (107 comments)

marketing: Vacation Home Rentals - an ActiveRain Group Invitation - 06/01/07 11:25 PM
Are you going on vacation and need a place to stay but you don't want to stay in a hotel?  Are you a real estate agent or property manager with any vacation rental listings or do you own a vacation rental that you'd like to advertise here to the public and our colleagues?  If so, please join one of ActiveRain's newest groups:
                                                   Vacation Home Rentals
This group is intended to be a "Vacation Rentals Directory" where you can find vacation homes, beach houses, cabin rentals and villa rentals throughout the U.S. and beyond. 
Do you need help putting your vacation rental listing together … (7 comments)

marketing: Google Understands Logo Design... and its visitors! - 12/12/06 05:13 AM
I think most would agree that logos are an important part of a business.  Take Google, for example.  I can recall when it started gaining in popularity several years ago, one of the things that attracted people to their search engine was its simplicity... a fresh, crisp, clean homepage that wasn't loaded up with ads, little flashy things, and other bells & whistles that scream "look here, look over here".  It was a plain and simple search engine that just seemed to ask the obvious... "what are you looking to find?... enter it here".  Over the years they haven't changed their tune.
Let's examine their logo … (24 comments)

marketing: Eco-Friendly Agents - 11/20/06 10:28 PM
Are you an eco-friendly agent?
Among other things, Eco-Friendly Real Estate Agents:
Include as many photos as their MLS will allowHave a virtual tour of their listings availableProvide good directions to the propertyInclude a floorplan whenever possibleIf listing agents took the time to properly market their listings, buyers would be better able to narrow down the homes they'd want to see.  This saves everyone time and gas (less pollution), and doesn't inconvenience the seller with home showings to buyers that perhaps would have known it was not the home they're looking for had they seen more photos or a virtual tour ahead of … (28 comments)

marketing: MLS: The Best Under-Used Marketing Vehicle We Have - 09/22/06 04:30 AM
Most people's largest investment is the home they own and live in.  Why, then, do so many real estate agents put as little information as possible on their listings in the MLS?  The MLS is the first place we, as real estate professionals, turn to when we're searching for homes for a buyer.  With all the technology and how-to guides available to us, why do so many agents only enter the minimum amount of information required to get a listing on the MLS?  Rarely does more information get added after the listing has been entered into the MLS.  Are these agents lazy … (34 comments)

marketing: Free Online Courses - HP Learning Center - 09/21/06 12:52 AM
This one is for any of you who have struggled with technology and software issues. The HP Learning Center offers FREE online courses, some of which are ideal for real estate agents and/or their assistants.  I've taken several of these courses over the years and have found them to be helpful.  Most classes are about 6 weeks long, but they also offer a few that are "quick lessons".  They even allow you to sign up to be notified whenever one of the courses you'd like to take will be offered.  Upon completion of each course they provide you with a certificate in PDF … (18 comments)

marketing: Marketing with Promotional Items - 09/20/06 01:46 AM
As real estate agents, we have to market ourselves regularly so that we're "top of mind" whenever someone is considering buying or selling a property.  Aside from the typical just listed/just sold (or other) types of postcards, some agents use give-aways such as calendars, magnets and pens to promote their services to their family, friends, neighbors, farm areas, etc.  To the right is a photo of a sampling of promotional items I've picked up over the years at the state and national real estate conventions I've attended.  This includes an assortment of pens, rulers, calculators, note pads, sticky (post-it) notes, magnets, … (31 comments)

marketing: Google Real Estate Search - Then and Now - 09/12/06 04:13 AM
While reading one of the 9/11 blog posts yesterday, I came across an interesting link that made me want to find out more.  The link was to what the Google homepage looked like on 9/11/01, which showed that you could "search 1,610,476,000 web pages".  These were ALL the pages Google had indexed as of that date. 
Fast-forward 5 years later to 9-11-06 and Google no longer shows the number of pages you can search.  However, just so we have a point of reference as to how much the Internet has changed over the past 5 years, I Googled the words "real estate" … (6 comments)

marketing: For Sale Signs and Homeowner Associations - 09/06/06 12:01 AM
Neighborhoods with a homeowners association (HOA) have become increasingly popular in recent decades.  There are pros and cons to living in a neighborhood that has an HOA.  One of the aspects of HOAs that affects real estate agents and sellers is whether "for sale" signs are allowed to be placed in yards.  In some cases, the HOA does allow signs but restricts their size and colors.  Do you agree or disagree with such rules or restrictions?  Why or why not?
Many parts of the country are experiencing a buyer's market where inventory is high and it's common to see multiple signs in neighborhoods … (7 comments)

marketing: Vacation Home Marketing - 08/31/06 04:04 AM
While searching the Internet for a cabin rental for a vacation I recently took, I found what I thought would be a nice cabin to rent.  Well, sure enough, the cabin itself was nice (just as I'd seen in the multiple photos provided on the website).  Unfortunately, before booking the reservation I did not take into account the one photo that was missing -- the one of the view.  Had I realized this sooner, I would've asked to see a photo of the view before renting the cabin and at that point decided it was not the one for me or my … (5 comments)

S. Leanne Paynter ☼ Broward County, FL, Davie, Plantation, Cooper City & Weston Specialist (United Realty Group, Inc.)

S. Leanne Paynter ☼ Broward County, FL

Davie, Plantation, Cooper City & Weston Specialist

Davie, FL

More about me…

United Realty Group, Inc.

Address: 1200 S. Pine Island Rd., Suite 600, Plantation, FL, 33324

Office: (954) 846-1600

Email Me

Broward County, Florida...a great place to live!Real Estate RamblingsWritten by Leanne Paynter, a Broward County Realtor.



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