nielsen: WHERE DO YOU SPEND YOUR MARKETING $$$$
- 02/13/14 07:03 AM
Considering the changes in Smartphone use may help you decide. Nielsen's, 2014 Digital Consumer Report directly addresses this subject. This report is easy to read and understand. It includes great graphics that make interpreting the results easier. I have chosen to focus on one part of the report. In a nutshell, since 2012, the use of browser/apps on Smartphones, has increased 9.52%. At the same time, internet use on a computer, is down 1.54%. Another way of putting it, consumers are using Smartphones 34 hours and 17 minutes every month. Another fact provided by the report, has to do with … (3 comments)
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