staging: Picking a Listing Agent is TOUGH! - 03/08/09 07:16 PM
This is part 1 of a new series on picking a Realtor to list your home in Virginia. Make sure you subscribe to the blog.Wow, do I feel for you! It is REALLY hard to find a good Listing Agent/Realtor... anywhere (not just Virginia).How do I know? Because I'm going through it right now! I'm helping my brother pick a Realtor to sell his house in Texas (yep not doing FSBO since I want him to net more).Overcoming his hesitations are EXACTLY like customers here. It is HARD to cut through the BS. Here are some typical questions he had and … (16 comments)

staging: Staging and Realtor in 1? - 03/08/09 06:03 PM
Call me a "Brainist" but I do NOT think a great professional stager can also be a geat full time Realtor.
I know the staging associations of americas are starting to expand into 3 day crash courses to give Realtors an official "accreditation," but that doesn't mean they understand design and can stage well. Just because they can buy $100 in trinkets at Target doesn't make them a good stager.
So I'd like to start a debate.
Am I right that there are two sides of the brain? The stagers use one side, and Realtors use the other side?
I know … (24 comments)

staging: Stagers Lying About Results - 03/06/09 02:19 AM
So I'm looking for a stager to stage my mother's property in Easton Maryland (anybody have a reference). I come across a pretty little website and they have a "Results" section. It claims that they sell properties in an average of 17 days. Mighty impressive.
The spreadsheet says how many days it was on the market and it includes days with staging and days without staging. It frequently claimed that it got 100% of list price.
The Magic of Staging? Or
The Magic of Lying?
 
I decided to look up the homes they staged. Sure enough, out of the 5 … (22 comments)

staging: Staging Required! Project: Mom's Rental in Arlington Virginia - 08/05/08 05:29 AM
Don't Buy Our Listings!? How can I say that? Because our listings NET sellers more (not buyers). Many agents will tell the sellers, "I can get you top dolla' " (or they BUY a listing) and then turn around and tell buyers "this is a great 'deal'!" Well, you can't have it both ways. Is it a good deal for the seller or the buyer? (like this 2 faced Realtor commercial) Am I worried that this post might turn away buyers for our listings? Nah.Does anybody really read this?People buy from the MLS, not blogs3rdly (is that a word) they know … (15 comments)

staging: Buyers! Photoless Listings= $15,000 "Sale" - 11/20/07 04:39 PM
Punchline: Buy homes with No Additional photos= Save $15,000 on a $400,000 house.
Buyers LOVE seeing tons of photos for each listing online. I think Realtor.com said that listings with multiple photos get seen 6 times more than listings with 1 photo. The tendency for buyers is to see a photoless house and think it is garbage and skip to the next listing, when in fact it might just be a sucky listing agent or a foreclosure with an underpaid agent. (see the Arlington foreclosure Megan bought, it had no extra photos and she almost skipped it)
I've vented previously about Sucky … (31 comments)

staging: "I need to sell it fast!" List 1st, Stage later? - 05/08/07 01:08 AM
How many times do you hear "But I really need to sell it fast, I can't wait another week for it to be staged."
I probably hear that about 40% of the time.
This is how I explain to them how to wait and you can use it too.
 
I say:
About 80% of your visitors will see your property in the first week or two. If you don't put your best foot forward from day 1, you will never see those people again. So if we wait the week and properly stage it, it will sell in 4 weeks LESS time and ultimately you … (14 comments)

staging: It's The Staging Stupid!! - 04/16/07 01:25 PM
So I have a long blog coming soon that will reveal to sellers EXACTLY the steps necessary to sell their house FSBO. Including how Flat fee MLS services work (ie only paying the buyer agent).
But I had to write about this first. 
A buddy of mine in Chicago wanted to sell his place. He, like almost every person in the United States NEEDS that last $5k, or $10k, so he wanted to "save" and sell it by owner. I, the oftentimes Anti-Realtor, told him NOT to take this approach (I guess I am more of an ANTI-SUCKY-ASS-AGENTS agent).
So I told him … (31 comments)

staging: A Pilot for Patricia? What a stager can do for BUYERS. - 02/28/07 03:08 AM
Hello Stagers!
I'm a Realtor and a big fan not only of staging, but of Patricia, my stager.
We use staging to help BUYERS see the value in places that need fixing up. Since buyers don't fully understand how a stager (or interior designer) can help them, we made a little video. Our own little reality show.
Sorry it was very low budget. Over an hour of time was compressed into 10 minutes. Also the editing was low budget and done in 2 hours.
I plan on reshooting it with my super wide angle v570 so there will be less shakiness and more … (11 comments)

 
FRANK LL0SA Esq.- Northern Virginia Broker .:. FranklyRealty.com (Northern Virginia Homes - FRANKLY REAL ESTATE Inc)

FRANK LL0SA Esq.- Northern Virginia Broker .:. FranklyRealty.com

Arlington, VA

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Northern Virginia Homes - FRANKLY REAL ESTATE Inc

Office: (703) 827-4006



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