FRANKLY Real Estate Blog

I am trying to talk to people who are currently using RealFutureCRM.com. Anybody out there try it out or use it on a day to day? I want to know whether the agents actually enter in the data.   Especially for lead management.   I'm also all ears if you use something else. Frank

So based on the recommendation of some online guru I signed up for Homegain's buyerlink program through Mark Ghali. They drive traffic to a landing page that they designed (which I think is crappy looking, but if that works... ok sure) and you just sit back and wait for people to fill out a form ...

Ok, I am in hunt of a technology that I am sure exists. First of all, I know there are 10 companies that will let you put a badge on your website that says "call me." The web user enters in their phone number and when they submit it, it dials the agent AND the phone number and connects the two.  ...

I just posted a referral to the ActiveRain Referral Exchange, for a real $700k buyer in Annapolis. I got a 20 responses. I will dissect them.   Kind of reminds me of my Match.com days before I met my wife. You need to know what you are up against. The guys who would reply with the subject line "...

FPP stands for Frankly Price Predictor and it is the coolest new feature on FranklyMLS.com. So cool, it is patent pending. The goal of FPP is to predict a home's closing price, IF IT SOLD TODAY. But do NOT take it seriously. Consider it more like a TOY (at least for now). Try it, click here. It ...

Ok, so I need some advice.   Our MLS search site gets a bunch of web leads, but tons of them are falling through the cracks. Last year like a 1% conversion ratio!   Part of the problem is getting the agents to respond to the lead fast enough. Somehow if a stranger calls, they will pick up the pho...

So we all so much into being connected NOW that our phones fetch emails every 3 or 4 minutes. Sure it sounds great, but it can get REALLY annoying when a spam comes in or stupid reply all "ok" or a non important newsletter. So what then happens is you stop checking your contactly beeping phone. S...

I was just reading Jay Thompson's blog post about The Lones Group and was shocked.   Everyone thinks this will ruin their reputation. Maybe, but if you have no reputation (in my opinion), is a bad reputation better? Don't you believe in the bad press is still good press? I once did a story about ...

Are 6% Realtor commissions “customary” or “prevailing,” or the “average?” (hint=no). Do you get what you pay for? (hint=oftentimes no) This post is long but it uncovers the unspeakable… COMMISSIONS! Why does it matter? Because on a $500,000 home each percent is $5,000! Any ignorance about commiss...

Ok, I don't mind when a seller wants to offer a home warranty. But what I don't like is when the buyer, via the buyer agent suggestion, tries to get a "free" $400 home warranty "thrown in." First of all, the $400 is real money. And sure, if the offer is near list, it might not be worth adding an ...