advice: Would You Eat Ugly Dog Food?
- 02/08/08 09:25 AM
Have you ever noticed the care with which consumer product photos are shot? When you see a new car ad in a magazine (or on the web), its alway very clean, very shiny and usually positioned to look "fast', even when it's parked. If the subject is a food product; then the lighting is perfect, the lettuce looks crisp, and the bun is JUST the right shade of brown, with the appropriate amount of "shine". There's a good reason for all this: the Madison Avenue geniuses know what sells--and what doesn't. If you're shopping for a new car, won't a shiny red … (5 comments)
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