web presentation: The Multiple Listing Services don't have a clue. - 04/18/09 10:01 AM
FACT:
Nearly 90% + of buyers begin their search on the internet.  That's a pretty large majority!
Yet, most MLS systems have a maximum number of photos they allow.  The size of the photos are not much bigger than a large postage stamp in many cases.  And to make matters worse, their systems compress all of the life and color out of those photos when they put them on their system.
If that wasn't bad enough, they limit the number of characters in the description, which forces Realtors to get "creative" with their abbreviations and punctuation.  In most cases, those abbreviations are … (128 comments)

web presentation: Step up your internet presentation (i.e. curb appeal), or you'll lose potential buyers - 05/12/08 06:07 AM
Do good photos and virtual tours really make a difference?This is a perfect example of how a combination of high quality photos and a good virtual/ video tour can completely change the way a home is presented on the internet, where 85%+ buyers begin their searching.
Keeping in mind that buyers are eliminating properties based on the presentation that they view online, it is more important than ever to pay close attention to HOW your listing appears on the internet!
This particular property is a perfect example of how you can completely lose an interested buyer if the home is … (12 comments)