I was recently asked how to control the text that gets displayed along with each link in the search results. This is a good question because this text is your chance to tell searchers exactly what to expect from your site and entice them to click on the link and visit your page. The highlighted
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11/06/2008
The behavior of users as they fly around the internet performing searches is an interesting topic that reveals the importance of SEO and ranking for top positions. It is fairly intuitive that ranking number 1 or 2 for a highly searched term is good, but the question is how good? Here are some n
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10/16/2008
Every once in a while I come across a new SEO tool that works exactly how I want it to and it opens the door for a lot of great ideas. This is one of those tools. The people over at TagCrowd.com have put together a simple way to convert any webpage, copied text, or document into a visualized ta
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09/30/2008
--------------------- Some Google History ------------------- Google began in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, two Ph.D. students at Stanford University in California. They hypothesized that a search engine that analyzed the relationships bet
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08/21/2008
A Blidget is a widget that displays your blog (Example to the left). As ridiculous as that is to say Blidgets are a simple - and free - way to drive additional readers to your blog and make it more 'sticky'. You can make a custom Blidget for your ActiveRain (or any) blog in minutes and then shar
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07/30/2008
After selecting the right search phrase (Generally "City"+"Real Estate" for the sites I work with) it is useful to be able to evaluate the competition already showing up in the results for that term. Use these tips to evaluate the competitive landscape for any given search term. These two factors
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07/24/2008
What are you doing to capture leads with your website right now? Your website should be using 3, 4, 5+ ways to capture leads and convert traffic into contacts and ultimately closes. Assuming you are generating some traffic through your site, these are some of the best practices in online real est
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07/18/2008
A few days ago Google updated the "What's an SEO?" page of their Webmaster Help Center. They have done a good job to outline the benefits professional SEO companies provide while giving advice on how to spot and avoid unethical SEO companies. Here are the six questions - and our answers - that Go
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07/16/2008
Despite spending the majority (An understatement) of my time working SEO, Search Engine Optimization, to achieve top organic results in Google and other search engines I enjoy experimenting with online advertising campaigns.Online advertising campaigns work well in the early stages of launching a
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06/19/2008
How did your visitors find your website? Who stayed and for how long? What pages are performing the best/worst? These are a few of the important questions to ask yourself about the ongoing health of your website and Google Analytics has the answers. Best of all, it's free. Below is a recent scree
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06/18/2008
