database prospecting: Spam or Email Marketing? - 07/06/12 02:35 AM
Almost everyone hates spam.  Have you ever bought anything through an unsolicited email?  I haven’t.  But did you ever stop to think some of your prospects in your email database may regard your email bulletins as spam?  It’s likely some of them now do because when they signed up for your mailing list when they were in the market for a new home.  But now that they’ve bought a home your email bulletins are now irrelevant to them.
 
It’s NOT good when people consider your email bulletins as spam, and it’s got greater consequences than you’d think.  It’s not just … (19 comments)