listing presentation: What does your Listing Presentation need? - 06/18/12 05:31 AM
There are certain things your listing presentation absolutely needs.  If you leave them out you risk leaving considerable doubts in your prospects’ minds about your ability to get top dollar for their home.  So here are a few of the must haves in any listing presentation:
Your Bio
In your bio give an overview of your professional background and touch upon a few personal details, but don’t over do it.  No one cares what fraternity you were a part of in college or what high school you went to.  Your bio should include a reasonably current photo (if you use a … (0 comments)

listing presentation: Strengthening Your Listing Presentation with Technology by Gabrielle Jeans - 05/07/12 02:21 AM
In the past, real estate professionals did listing presentations strictly with printed materials.  They handed out a CMA, photos of comparables, the ads and fliers they’d done for other listings, and their brokerage’s literature.  If you’re still only using print materials in your listing presentations then you’re not giving the best listing presentation you could be giving.
Today’s, you need to use a laptop at your listing presentation as well as the usual print handouts.  This lets you demonstrate your website along with having a laptop based listing presentation to complement your print materials.  Do this and you’ll be way ahead … (2 comments)

listing presentation: Your Listing Presentation must contain... - 10/05/11 09:52 AM
Here are a few things your listing presentation package must have:
1.  Media Kit
Here’s how I define a media kit.  You have a prospect who wants to sell, but not for a few months, so they don’t want to see you or any other real estate professionals at the moment.  They know when they’ll be selling, so they ask you to call them around that time.  In times past, real estate professionals only sent a business card and perhaps a thank you card and personal brochure to the prospect in this waiting period.  But today, you should send a lot … (3 comments)

listing presentation: Are you Doing your Homework? - 09/20/11 08:43 AM
Transactions are lost, in most cases, not because of buyers and sellers but because of incompetent and untrained real estate salespeople. Poor presentation skills are the number-one reason for failed transactions. Developing the presentation skills you use when negotiating is paramount to increasing your closing ratios. Good presentations have three components: a visual component, a factual component and an emotional component. To develop your style and skill as an effective negotiator, you must learn how to integrate all three of these components.
Negotiations require more than just the ability to talk or communicate. Negotiators use factual documentation to prove the points … (5 comments)

listing presentation: Your Real Estate Listing Presentation should contain ? - 08/31/11 09:49 AM
There are certain things your listing presentation absolutely needs.  If you leave them out you risk leaving considerable doubts in your prospects’ minds about your ability to get top dollar for their home.  So here are a few of the must haves in any listing presentation:
Your Bio
In your bio give an overview of your professional background and touch upon a few personal details, but don’t over do it.  No one cares what fraternity you were a part of in college or what high school you went to.  Your bio should include a reasonably current photo (if you use a … (3 comments)

listing presentation: List to Last in Real Estate - 08/26/11 09:43 AM
Many real estate professionals spend a lot of their careers being buyer reps, but it’s the ones who get the listings who have the real power in this business.  They’ve got many advantages over buyer reps.  If you want major, lasting success in real estate, you must focus yourself on being a listing agent.  Here’s a few of the biggest reasons why this is so.
Greater Opportunities For Marketing Yourself
Listing agents have many more opportunities for marketing themselves and their brand with the homes they’re selling than buyer reps.  The lawn sign, MLS, classifieds sites, your personal website, etc. together … (0 comments)

listing presentation: Successful steps to acquiring listings - 08/23/11 04:40 AM
               Over my many years of training sales people, I would get asked on a regular basis to attend listing presentations to evaluate their listing skills. What i discovered was extremely interesting. Most sales representatives had a lot of valuable information to discuss and were not all that unprepared to handle objections. 
            What i did figure out was a common mistake made by many Realtors. It was simply that they presented their information without a real plan. In other words their timing of when to present and introduce certain important … (1 comments)

listing presentation: Real Estate Agents Can Win New Listings - 08/02/11 03:57 AM

 
So you need to sit down and think of all the different tasks you could spend time on with your entire real estate business.  Then write down a dollar value per hour you think the task is worth for your business.  This could include everything from doing listing presentations to taking continuing education classes to networking with people in your farm area to writing new content for your website.  Then decide for yourself how much your time is worth per hour for any task.
You’ll then know which tasks you should handle yourself and which you should outsource or … (0 comments)

listing presentation: Real Estate : Advanced Listing Presentation - 07/15/11 03:21 AM
Yesterday I had the priviledge to speak to Real Estate Agents about Advanced Listing Presentation. Even though it was a course requirement for most, I factored in the importance of giving a Wow listing presentation. The Wow factor always has to be present. There were a lot of questions and answers and some talk on Social Media by my Director of Social Media Atim Ukoh. It was a successful seminar and I look forward to the one in september. If you live in the GTA and need credits to renew your Real Estate License, Look out for my next course; Building … (2 comments)

listing presentation: Essential Ingredients for your Real Estate Listing presentation - 06/21/11 10:03 AM
There are four things every listing presentation package should have:
1.  Media Kit2.  Pre-Appointment Package3.  Marketing Strategy4.  CMA or comparables
1.  Media Kit
Here’s what I mean by a media kit.  Let’s say I’m on the phone with a prospect who’s interested in selling but doesn’t want to see any real estate agents right now.  The prospect knows when they want to sell (eg. after their son finishes high school and leaves for university in late August) and asks you to call them in the fall. In the past, real estate sales people would just send a business card and thank … (0 comments)