listings: "I am not saying that you need to completely refuse all businesses if they come" - 01/25/12 04:18 AM
This morning I posted on my Facebook fan page about focusing on a niche market. Some of the contributors to this post agreed while some disagreed. This was my last comment on this issue.
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I am not saying that you need to completely block off all types of businesses if they come. If you service a farm area and that's your niche and you help a client there and this client wishes to move to another area, it doesn't mean you would not help this client out. When you come into real estate, you are either working buyers or working … (0 comments)

listings: List to Last in Real Estate - 08/26/11 09:43 AM
Many real estate professionals spend a lot of their careers being buyer reps, but it’s the ones who get the listings who have the real power in this business.  They’ve got many advantages over buyer reps.  If you want major, lasting success in real estate, you must focus yourself on being a listing agent.  Here’s a few of the biggest reasons why this is so.
Greater Opportunities For Marketing Yourself
Listing agents have many more opportunities for marketing themselves and their brand with the homes they’re selling than buyer reps.  The lawn sign, MLS, classifieds sites, your personal website, etc. together … (0 comments)

listings: Great Listing Ads: The Ideal Buyer - 08/19/11 08:46 AM
It’s a great thing when you can appeal to people on a subliminal level with your product through images and make a strong association between those images, your product and fond memories or desires you can co-relate to that product.
Describe Your Ideal Buyer Living Within This Lifestyle
As your listing ad should paint a picture with visuals of the lifestyle they’ll get with the home, really somehow connect that lifestyle with the type of person who’d want that lifestyle when writing your ad.  Really think about and do some research on the area the home is in so you know … (0 comments)

listings: Real Estate Website Strategies to avoid - 07/04/11 06:59 AM
Website Content And Strategies You Should Avoid
Your real estate website is your face on the Internet.  Prospects judge your site very quickly (as do search engines), so it’s just as important to have the right ingredients as avoiding the wrong ingredients.  So make sure your website doesn’t the following blemishes:
The Me-Me-Me Website
When people visit your real estate website, they’re mainly looking for listings (especially pictures of listings) and secondarily any helpful info you can provide for helping them find their dream home.  So don’t bog your site down with info about “you”.  All you really need is an … (4 comments)