logo: Effective Branding
- 12/18/07 01:23 AM
In all of marketing wether it be the internet, signage or print publications, you need to create a brand and keep it consistent. Make a logo, pick a color, use it everywhere you advertise. This creates brand recognition. What is brand recognition? When someone sees your logo and knows exactly what it is instantaneously without reading the text or thinking about it. Just by seeing the color and distinctive shape they know it is you. Hopefully they have good feelings associated with this recognition, but that is not what we are discussing now. The #1 way to ruin brand recogniton, by not having a … (3 comments)
In all of marketing wether it be the internet, signage or print publications, you need to create a brand and keep it consistent. Make a logo, pick a color, use it everywhere you advertise. This creates brand recognition.
;)
;)
