marketing: Choosing the Right Font
- 12/26/07 12:18 AM
Believe it or not, there is a philosophy and a method behind which fonts should be used depending on the situation. Fonts are divided into two basic categories, Serif and Sanserif. Serifs are the little tails that extend from the ends and various parts of some fonts. The most commonly used serif font is Times. Sanserif fonts do not have these tails, this would include fonts like Arial and Helvetica.
When should I use a font with serifs? The purpose of these serifs is to create subliminal lines for the eye to follow and keep its place. Serif fonts are meant to be read in large … (13 comments)
marketing: How To Create A Fancy Email Using HTML
- 12/20/07 02:18 AM
This will require all the knowledge covered in my former blog post, How To Update Your Web Site. Creating a fancy HTML email is very similar to creating a web page, but there are a few details that are different to make it work as an email. Step 1 Make your email as a web page using your HTML Editing Software. Go crazy! Make it look totally sweet! Step 2 Make sure all image links are absolute and not relative. This means they point to the full address of your image, and not the short relative version. Example: relative = "/images/picname.jpg" This is not what you … (8 comments)
marketing: How To Update Your Web Site - Beginner's Guide
- 12/19/07 06:18 AM
If you have a web site, and you wish to make minor updates to it without subcontracting the work out, here is an easy guide to help you accomplish that. What you need: Your web site's FTP login info. You can get this from your web host, or anyone who works on your web site. An FTP program. There are numerous free ones on the net, FileZilla is a popular free one. Dreamweaver and Frontpage have one built in.Web site editing software. Dreamweaver and Frontpage (which is discontinued and now Microsoft is pushing Expression as their new web design software) are the popular … (7 comments)
marketing: Effective Branding
- 12/18/07 01:23 AM
In all of marketing wether it be the internet, signage or print publications, you need to create a brand and keep it consistent. Make a logo, pick a color, use it everywhere you advertise. This creates brand recognition. What is brand recognition? When someone sees your logo and knows exactly what it is instantaneously without reading the text or thinking about it. Just by seeing the color and distinctive shape they know it is you. Hopefully they have good feelings associated with this recognition, but that is not what we are discussing now. The #1 way to ruin brand recogniton, by not having a … (3 comments)
marketing: Email Etiquette
- 12/14/07 04:55 AM
This is crucial. I've seen poor email etiquette lead to fights! In and out of the work place. Even if your email is completely written in a neutral tone, it can be interpreted as angry. Here are some tips to keep your emails professional and polite. Use punctuation, always.Never type in all caps (an occasional word in all caps for emphasis may be ok, use discretion).Never use more than one exclamation point.In a work related email never use abbreviations, especially "LOL".Never use Comic Sands, Papyrus, or any other hard to read or artsy fonts.Always say "Thank you" at the end of each email.Say … (8 comments)
marketing: Has Your Real Estate Web Site Dropped in the Google Rankings?
- 12/12/07 06:15 AM
If it has, you probably pay to advertise on at least a few web sites. According to a recent interview with Google's spokesman Matt Cutts, Google has dramatically decreased the value of "paid-for links". Gone are the days when you could just throw tons of cash at your web site and shoot up in the rankings on Google. Didn't pay for links you say? Still dropped in the rankings you say? This is most likely a trickle down effect of web sites that do link to you and formerly ranked higher due to paid-for links. Good luck trying to get people to link … (4 comments)
Believe it or not, there is a philosophy and a method behind which fonts should be used depending on the situation.
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