web marketing: If you are not using web marketing, you are WASTING your advertising dollars! - 05/11/10 08:22 AM
First of all, if you don't have a website, get one!
(If you have one already, skip the next paragraph.)
What are you waiting for? All your marketing dollars are not being used to their fullest without a website for your potential customers to visit and contact you. If you're an agent, your broker site is not good enough. You need a personal site so you know that when you give out the address, you will be the person they contact. We know that over 80% of real estate buyers use the internet to research their purchase before talking to … (1 comments)

web marketing: Twitter, Facebook, Blogging... What's the point??? - 07/07/09 02:42 AM
Being in web marketing, I get asked this question a lot. The simplest answer is it's all about customer service. Talk to your customers using the medium they prefer.
Social Websites Are All About Communication
I know many people that would rather chat on Facebook than email! It's becoming a very common method of communication. By having a presence on Facebook (for example) you also increase the likelyhood of being the chosen Real Estate Agent over other hopefulls for someone who prefers using Facebook to communicate.
Other Benefits
Having a presence on social websites gives the appearance to your clients that … (9 comments)

web marketing: What Does NOT Help You Rank Higher on Search Engines - 12/28/07 01:44 AM
Search engines are not mystical beings that are moved by the correct sequence of cerimonial rituals. Search engines are simply trying to bring the best results to their users for their searches. If you just use some basic logic as to how a search engine might determine the best results you can rule out a lot of common myths that people claim help you rank higher, here are a few that I've been seeing lately:
Resubmitting your web site to the search engines regularly. This helps nothing, search engines are smart enough to know how often you update your web site, resubmitting … (18 comments)

web marketing: How To Create A Fancy Email Using HTML - 12/20/07 02:18 AM

This will require all the knowledge covered in my former blog post, How To Update Your Web Site.
Creating a fancy HTML email is very similar to creating a web page, but there are a few details that are different to make it work as an email.
Step 1
Make your email as a web page using your HTML Editing Software. Go crazy! Make it look totally sweet!
Step 2
Make sure all image links are absolute and not relative. This means they point to the full address of your image, and not the short relative version.
Example:
relative = "/images/picname.jpg" This is not what you … (8 comments)

web marketing: The Techy Skill Meter(TM) - New Blog Feature - 12/20/07 12:05 AM
I am implementing a new feature into my blogs, The Techy Skill Meter(TM), patent pending,  so don't rip it off.
It's purpose is for your amusement, and to help you quickly gage whether you should attempt this tech tip on your own or seek the aid of you high school age child. Bottom line, it save you time!I don't want to force a techy newby to read an entire blog post that will only be way over their head, and a waste of valuable time.
 
 Here is a an example:
 
 
Following this graphic I will usually post a brief outline of the basic knowledge … (6 comments)

web marketing: Effective Branding - 12/18/07 01:23 AM
In all of marketing wether it be the internet, signage or print publications, you need to create a brand and keep it consistent. Make a logo, pick a color, use it everywhere you advertise. This creates brand recognition.
What is brand recognition?
When someone sees your logo and knows exactly what it is instantaneously without reading the text or thinking about it. Just by seeing the color and distinctive shape they know it is you. Hopefully they have good feelings associated with this recognition, but that is not what we are discussing now.
The #1 way to ruin brand recogniton, by not having a … (3 comments)

web marketing: Link Bait - The Art of Getting Inbound Links for SEO - 12/17/07 06:44 AM
In my past blog post "What is a Good Link?" we discussed that the best link to your web sites when it comes to SEO is a Natural Link (See cited post for more info on natural links). One individual asked how you can get a natural link, among other methods I mentioned "Link Bait".
Link Bait is particularly interesting web content that is designed to make webmasters want to put links on their web site to yours.
There is a brilliantly creative example of Link Bait floating around the net right now! Here it is:
http://www.elfyourself.com/
Career Builder did one a while … (25 comments)

web marketing: Google Update, Good News for the Little Guy - 12/17/07 05:00 AM
You may have noticed an increase in your page rank if you don't spend large quantities of money on web advertising, but you do have a fairly decent amount of natural links to your site. This is due to the latest google update which removes the value from paid advertisements when calculating where your web sites rank in the search results. The big guys with multi-million dollar advertising budgets, who buy banner ads all over the web, may find themselves getting knocked down several slots in the search results.
How has this update affected you?  How are you going to capitalize on … (3 comments)

web marketing: What is a good link? - 12/13/07 12:19 AM
The best links are natural links from a web site that has a high google page rank value.
What does that mean?
Natural Link = A link someone gives to you because your site is the authority or at least worth looking at in regards to whatever the topic at hand is. The best natural links are text, in the middle of a paragraph, with link text that is a good key-word phrase someone might use to find your site in Google.
Example:
If you're looking for the best Gainesville, Florida Real Estate Company, visit the Bosshardt Realty web site. They are localy owned and … (20 comments)

 
Robert Krames (Smart Media Creative Solutions)

Robert Krames

Gainesville, FL

More about me…

Smart Media Creative Solutions

Address: 5522 NW 43rd Street, Suite A, Gainesville, FL, 32653

Office: 352(240) 910-9355

Fax: (352) 240-3205

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