advertising costs: On Line Ads Beat Print Spending for the First Time!
- 01/21/12 01:22 AM
We knew print advertising was having trouble. We knew newspaper and magazine advertising were not providing the results we expect from our advertising dollar. In many cases, if client feedback is any indication, print advertising is not working for our cleint either! Clients want results and look to us as the experts. "The Internet Has Changed Real Estate Forever" This statement may not seem like anything new but 5 years ago we were evolving in the new era of online real estate. I may be one of only a handful in the country to possession college level masters training in Website … (8 comments)
advertising costs: My Two Cents-Postal Rates going UP!
- 05/09/09 01:06 AM
My 2 cents worth... Monday, May 11th is the day the postage increases from .42 cents to .44 cents. Although I am griping and complaining along with everyone else that we are experiencing yet another postage increase, is this going to affect my mailings and advertising? Nope. I believe in direct mail and always get solid leads and sales and that increases my business. Will it change the quality of service I get from Uncle Sam's delivery system? No...in fact it may get worse! Can I use more email to get the message out? Absolutely. I try very hard to use email … (12 comments)
advertising costs: Newsprint...your paper still as thick as it was?
- 01/10/09 06:36 AM
I have been seeing a dramatic change in our local newspaper. After the first of the year it has gone from OK to, well....like a weekly small town newspaper tossed in your driveway. It is a sign of the times...said the person on the other end of the phone. My mother-in-law called thinking she didn't get all the sections of her paper. The representative said we just can't afford to print the large paper anymore. The local news stations and the Internet have cut into our business and advertisers are dropping their advertising so our production costs have to be controlled. … (10 comments)
advertising costs: Advertising home for sale can be a large part of a seller and agent budget
- 08/20/08 10:36 PM
Effective advertising is always a challenge unless you know where and how to generate buyer leads. I see many agents using newspapers with small one line recurring ads. This may help the agent generate a specific type of prospect but it may not help his overall business as effectively as other sources of media. Sellers love to see their home in print. Is print media the right place. This depends on your market area. Many areas do not have a "Real Estate" channel dedicated to residential homes. So print may be the only choice but the type of print media may be a … (25 comments)
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We knew print advertising was having trouble. We knew newspaper and magazine advertising were not providing the results we expect from our advertising dollar. In many cases, if client feedback is any indication, print advertising is not working for our cleint either! Clients want results and look to us as the experts.
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