email marketing: The Money is in The List - 11/05/08 03:47 AM
So many business owners struggle with marketing their businesses. Why is that? 
Most likely it's because the business owner is just to busy trying to run his or her business to even think about how to market their business.
They usually resort to the "old fashioned" way of marketing, Yellow Page ads, print ads, maybe some radio or tv ads for a small fortune. But what tv or radio station does your customer base even watch or listen to, do you even know.
It's the shotgun approach to marketing. Spread enough "bullets" around and your bound to hit something. At what expense are you willing … (1 comments)

email marketing: Offline eMail - Building Your Customer List - 09/21/08 10:57 AM
If you really want to build a highly-responsive customer list via email marketing, then this post is a must read.
Unlimited follow-up at virtually no cost makes this one of the cheapest and easiest forms of marketing.
But have you ever thought about how to effectively use email marketing in your business?
Typically, with an online website, you'd have an opt-in form for your customers to submit their name and email address.
Depending on how effective your website sales copy is, your layout, and your offer, you'd get anywhere from 10%-40% of your website's visitors signing up to your list. Perhaps even … (1 comments)


Glenn Clawson

Eaton Rapids, MI

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