flat fee mls: Negotiating contracts with Limited Service v Exclusive Right of Sale - 05/24/12 08:10 AM
The most important difference between a limited service (usually flat fee MLS) listing and a traditional “Exclusive Right of Sale" listing is that with Exclusive Right of Sale, buyers’ agents cannot go directly to the seller and discuss terms of an offer.  Then why does this happen on a regular basis?
I believe it is because some agents get carried away and forget that it is a clear ethics violation and on top of that little break in the chain of command, it is a remarkably stupid negotiation strategy.
These unethical renegade agents, in essence, are attempting to pre-negotiate an … (28 comments)

flat fee mls: Flat fee MLS…it’s not your Grandmother’s property listing method! - 11/23/11 10:19 AM
The technological age has empowered consumers to demand that industries offer more reasonable prices for services.  Real estate is no exception.  Thanks to the Internet, home sellers can get exposure for their properties without having to pay huge commissions.  Instead of paying 6% to a full service Realtor, flat fee or discount listing services allow sellers to get listed on the MLS and have complete control over the sale of their property.  The concept of flat rate MLS listing originated in Florida in the late 1990’s and has grown in popularity in all major cities.  Now flat fee MLS in Tampa … (1 comments)

flat fee mls: Flat Fee MLS video's about listing by ower MLS with ADDvantage® - 11/22/09 01:20 AM
Flat Fee MLS video's about listing by ower MLS with ADDvantage®
 
Learn more about why listing in the MLS by-owner with ADDvantage® is growing in popularity with Floridians by the day. Between the buyers market, short sales and REO/ bank owed properties, home owners are trapped and need every possible break in fees to be competitive when selling.
Listing flat fee in the MLS with ADDvantage® saves at least 50% in commissions. This market is price driven. ADDvantage® is the top choice in Florida to list flat fee in the MLS because we offer the best service (8:00am-8:00pm 7 days … (0 comments)

flat fee mls: Are you thinking of a short sale on your Florida home? - 08/12/09 11:45 PM
Are you thinking of a short sale on your Florida home? You can get started today by listing your property in the MLS on my short sale Florida website called shortsale.getmoreoffers.com. There you will able to list your Florida short sale home 100% online. I will call you and discuss how to price your home or feel free to call me at 1-877-232-9695 or 727-942-2929. It costs you nothing to list and the lender pays all brokerage commissions, not the seller. The next step is to set a listing price which I call the BPO. Once we have done this, we … (0 comments)

flat fee mls: Florida sellers reduce your price 6% and get in the game...3% to sell your home - 07/20/09 08:31 AM
If you want to get a pricing advantage, chose ADDvantage® to list flat fee MLS in Florida because you'll save 3% right off the bat.
We deliver more showings for our sellers as well! Showings are the key and the way we get our sellers more showings is by working harder.
Our excellent reputation in Florida has earned us the trust with Florida Realtors. Unlike many flat fee MLS or full-service Realtors, we always answer our phone live from 8:00am-8:00pm 7 days a week. Our relentless approach to customer service helps you get more showings.
Our Internet marketing is excellent as … (0 comments)

flat fee mls: Why the reputation of the Flat Fee MLS Florida Broker is key to your success? - 06/10/09 02:35 AM
Flat fee MLS can be good and bad for the by owners. It depends on a few variables that are mostly controlled by the flat fee MLS Florida broker.
The most important factor which determines how effective ones flat rate MLS listing will be is the reputation of the flat fee listing broker has with the Florida Realtors®.
The reason reputation plays such a critical roll when listing flat fee MLS is because Realtors® don't love us. Most view the industry as circumventing their 6% listing business. While very few Realtors® out right shun flat fee listings, there is plenty that … (0 comments)

flat fee mls: Is Flat Fee MLS a good deal for the Florida consumer? - 06/07/09 12:01 AM
When it comes to flat fee MLS in Florida, I am an expert. I am the broker and founder of ADDvantage® Real Estate Network...A Florida flat fee MLS listing firm and members of more MLS Realtor Associations in Florida than any other discount or full-service real estate firm. The topic I want to address is not whether flat fee MLS is a good deal for the consumer, but whether flat fee sellers should choose a listing plan that includes contract-to-close representation? We offer two contract-to-close listing plans, ADDvantage PlusTM or ADDvantage SuccessTM.
Entering into a real estate purchase and sale contract … (0 comments)

flat fee mls: Florida by owners are embracing the high level of service and varied flat fee MLS listing services offered by ADDvantage® of Florida. - 06/04/09 04:30 AM
Florida by owners are embracing the high level of service and varied flat fee MLS listing services offered by ADDvantage® of Florida.
For 25 years I have offered Floridians better ways to sell real estate and save money. I offer a higher level of service, better Internet marketing and the same MLS exposure as a full-service Realtor® but, I charge a low flat fee.
My company ADDvantage® is recognized throughout Florida as the best run flat fee MLS real estate firm for many reasons. Our guarantee to our flat fee MLS Florida clients is unparalleled in real estate industry. We are … (0 comments)

flat fee mls: ADDvantage SuccessTM flat fee MLS made simple and gives Florida By Owners what they need to be successful...Marketing, Service and Representation - 04/20/09 11:03 AM
ADDvantage® is Florida's most innovative discount real estate brokerage firm. We just went national with our getmoreoffers.com flat fee MLS platform in March 2009.
We brought innovation to flat fee MLS through the Street Smart ADDvantage® Realtor ® eblast known well in Florida for promoting high "buyer agent" commissions for 4 years now. It is now Florida's most read Realtor-to-Realtor email.
With the success of Street Smart ADDvantage®, we are now offering a flat fee MLS listing plan that mimics a full service listing and still saves the seller 50% in real estate commissions.
ADDvantage SuccessTM is simple to understand and … (0 comments)

flat fee mls: Spring time is the best time to sell homes in Florida -Tampa, Orlando, Jacksonville and Miami - 02/12/09 04:19 AM
Real Estate is selling well in Florida but it's the $150,000 and less homes that taking the lions share of sales. In particular, bank owned and short sales.
Florida home sellers are not competing with these properties as Realtors® control 86% of buyers and they are not chasing short sales.
ADDvantage® is selling 26% of its flat fee MLS listings in 117 days the past 6 months.
If you plan on listing your home in the MLS this spring, consider ADDvantage® when it is time to sell. We offer a "true" and "straight-forward" flat fee MLS listing service based in Tampa … (0 comments)

flat fee mls: What is the better choice…Selling my Tampa, Florida home using flat fee MLS or use a Full-service Realtor? - 01/30/09 10:34 PM
These days it seems most buy owners are considering using a flat fee MLS listing to save ½ the commission, but are there are other benefits as well.
 
Tampa based flat fee MLS service ADDvantage®,  which I am the broker, reported its six month sales results on January 30, 2009 which revealed that 26% of its by owner MLS listed sellers in Florida sold with ADDvantage® after being listed an average of 117 days.
 
The other interesting fact was that 23% of the "solds" in Florida were done so by the seller going directly to a buyer and paying zero … (0 comments)

flat fee mls: Thinking of offering flat fee MLS listings along with your full-service business? - 11/10/08 03:15 AM
ADDvantage is opening its state-of-the-art flat fee MLS website (getmoreoffers.com) and its flat fee MLS listing software platform to all agents, brokers and websites in the United States starting late November 2008.
The ADDvantage brand of flat fee MLS is chosen 2 to 1 over our closest flat fee MLS competitor in Florida for many reasons.
You can now benefit from our established Internet presence and brand recognition for service products through our website, "getmoreoffers.com" in conjunction with our state-of-the-art MLS listing software.
You don't have to move your license to ADDvantage to "license" our platform. You can join the ADDvantage … (0 comments)

flat fee mls: Thinking of offering flat fee MLS listings along with your full-service business? - 11/10/08 03:05 AM
ADDvantage is opening its state-of-the-art flat fee MLS website (getmoreoffers.com) and its flat fee MLS listing software platform to all agents, brokers and websites in the United States starting late November 2008.
The ADDvantage brand of flat fee MLS is chosen 2 to 1 over our closest flat fee MLS competitor in Florida for many reasons.
You can now benefit from our established Internet presence and brand recognition for service products through our website, "getmoreoffers.com" in conjunction with our state-of-the-art MLS listing software.
You don't have to move your license to ADDvantage to "license" our platform. You can join the ADDvantage … (1 comments)

flat fee mls: Is an ADDvantage flat fee MLS Listing in Tampa, Orlando and other Florida Cities Really Worth $349? - 11/04/08 03:15 AM
Florida by owners list on the MLS using the flat fee MLS services of ADDvantage 2 to 1 over our closest competitor offering a similar service. While ADDvantage is the most reliable flat fee MLS listing service in Florida, not all people selling FSBO with MLS will spend the extra $100 to $150 to list through ADDvantage. They simply do not see the value while others do.
The typical client of ADDvantage can be described as an articulate home-seller. We list homes in the MLS for sellers that have property in very exclusive areas of Miami, Palm Harbor, South Beach, Tampa, … (0 comments)

flat fee mls: Is Flat Fee MLS the best FSBO Option in Florida? - 09/23/08 08:10 AM
Selling homes in Florida has become hard work. Hard work as defined by ADDvantage, a Florida flat fee MLS service, is starting at 8:00am and ending at 8:00pm 7 days a week including Saturday and Sunday. 
Hard work is not missing any calls from Realtors or buyers seeking to see or show a home....even if they call at 8:05 am Saturday. Not missing any calls means committing to 12 hours a day 7 days a week on the phone.
Honesty to send our flat fee sellers in Florida every lead that comes our way...in real time by email.
Integrity to itemize … (0 comments)

flat fee mls: Flat Fee MLS Service ADDvantage Fields 2780 Realtor Calls - 08/19/08 10:09 AM
The Internet offers many choices to list your Tampa property using flat fee MLS. But, there is only one flat fee service in Tampa Bay that delivers more service than any other full-service real estate company or flat fee MLS...that's ADDvantage. 
Don't think for a second that listing flat fee in the MLS is a step down from full-service. Not even a close call at ADDvantage. How do we know we offer more service than a full-service company? 
Simple, we work longer hours and get more results. Our 8:00am-8:00pm 7 days a week live phone support has resulted in 2785 showing … (1 comments)

flat fee mls: 3 Ways to Get More Success Listing Flat Fee MLS Florida - 08/03/08 04:14 AM
ADDvantage, a Florida licensed flat fee MLS broker, offers homeowners a better Flat Fee MLS experience and more service.
ADDvantage...Superior Service, More Buyers Leads, More Realtor showings...we outperform other Florida flat fee MLS services.
ADDvantage works longer hours and we get better results...7 days a week, 12 hours a day is the longest work week in Florida for any Realtor.


Florida Flat Fee MLS Success Step #1
Better Phone Ethic...a recent testimonial from a Tampa seller said it all...
"Very pleased with the service provided. All leads came straight to me. Like a realtor sitting at your … (0 comments)

flat fee mls: There are 3 Way to Sell FSBO “By Owner.” Which one is the most effective? - 07/21/08 12:08 AM
Want to Sell "FSBO" or "By Owner" but want MLS Exposure? 
Many sellers are looking to sell a home but are not quite sure about the best FSBO marketing approach. Most sellers want more marketing but don't want to pay Buy Owner $6,000 to list on their website-and with good reason. Below are important questions and answers that every For Sale By Owner (FSBO) seller needs to consider before marketing their Florida home.
I am Keith Gordon, a FSBO marketing expert and broker for a Florida based flat fee MLS listing service called ADDvantage Real Estate Services. I am an authority … (0 comments)

flat fee mls: Do Flat Fee MLS Florida Listings Really Work? - 07/16/08 11:34 PM
Can Florida Flat Fee MLS Sellers really save 3% by listing flat rate in the MLS?
What I tell you in this blog is factual. I have been a Florida Real Estate broker for 25 years, a flat fee MLS broker in Florida for 8 years and I have never had a complaint against my Florida Broker's license.
My belief about doing business is simple. Offer a straight-forward product and let the satisfied past clients keep the business growing.
I have 5 good things to say about flat fee MLS listings in Florida as well as 3 bad things...
5 positive insights … (0 comments)

flat fee mls: Tampa Flat Fee MLS go through GTAR not Mid-Florida it's Better - 06/30/08 12:26 AM
Tampa Flat Fee MLS sellers want to be listed in Greater Tampa Association of Realtors (GTAR), not the Mid-Florida Regional MLS.
Most Flat Fee MLS services in Florida do not belong to GTAR because it is expensive to join the GTAR board so they belong to Mid-Florida.
ADDvantage is the only Florida Flat Fee MLS services that pays attention to the little details that can affect your MLS listing.
The difference between listing through GTAR v. Mid-Florida Regional is when you list through GTAR, your MLS number starts with a "T" not an "O" (like Oscar).
List through Mid-Florida and your Tampa … (0 comments)

 
Keith Gordon (ADDvantage Real Estate Services)

Keith Gordon

Miami, FL

More about me…

ADDvantage Real Estate Services

Address: 1515 Carillon St, Holiday, FL, 34690

Office: (877) 232-9695

Fax: (877) 420-8957

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