flat rate mls: Flat fee MLS…it’s not your Grandmother’s property listing method! - 11/23/11 10:19 AM
The technological age has empowered consumers to demand that industries offer more reasonable prices for services.  Real estate is no exception.  Thanks to the Internet, home sellers can get exposure for their properties without having to pay huge commissions.  Instead of paying 6% to a full service Realtor, flat fee or discount listing services allow sellers to get listed on the MLS and have complete control over the sale of their property.  The concept of flat rate MLS listing originated in Florida in the late 1990’s and has grown in popularity in all major cities.  Now flat fee MLS in Tampa … (1 comments)

flat rate mls: Is Flat Fee MLS a good deal for the Florida consumer? - 06/07/09 12:01 AM
When it comes to flat fee MLS in Florida, I am an expert. I am the broker and founder of ADDvantage® Real Estate Network...A Florida flat fee MLS listing firm and members of more MLS Realtor Associations in Florida than any other discount or full-service real estate firm. The topic I want to address is not whether flat fee MLS is a good deal for the consumer, but whether flat fee sellers should choose a listing plan that includes contract-to-close representation? We offer two contract-to-close listing plans, ADDvantage PlusTM or ADDvantage SuccessTM.
Entering into a real estate purchase and sale contract … (0 comments)

flat rate mls: ADDvantage SuccessTM flat fee MLS made simple and gives Florida By Owners what they need to be successful...Marketing, Service and Representation - 04/20/09 11:03 AM
ADDvantage® is Florida's most innovative discount real estate brokerage firm. We just went national with our getmoreoffers.com flat fee MLS platform in March 2009.
We brought innovation to flat fee MLS through the Street Smart ADDvantage® Realtor ® eblast known well in Florida for promoting high "buyer agent" commissions for 4 years now. It is now Florida's most read Realtor-to-Realtor email.
With the success of Street Smart ADDvantage®, we are now offering a flat fee MLS listing plan that mimics a full service listing and still saves the seller 50% in real estate commissions.
ADDvantage SuccessTM is simple to understand and … (0 comments)

flat rate mls: Spring time is the best time to sell homes in Florida -Tampa, Orlando, Jacksonville and Miami - 02/12/09 04:19 AM
Real Estate is selling well in Florida but it's the $150,000 and less homes that taking the lions share of sales. In particular, bank owned and short sales.
Florida home sellers are not competing with these properties as Realtors® control 86% of buyers and they are not chasing short sales.
ADDvantage® is selling 26% of its flat fee MLS listings in 117 days the past 6 months.
If you plan on listing your home in the MLS this spring, consider ADDvantage® when it is time to sell. We offer a "true" and "straight-forward" flat fee MLS listing service based in Tampa … (0 comments)

flat rate mls: What is the better choice…Selling my Tampa, Florida home using flat fee MLS or use a Full-service Realtor? - 01/30/09 10:34 PM
These days it seems most buy owners are considering using a flat fee MLS listing to save ½ the commission, but are there are other benefits as well.
Tampa based flat fee MLS service ADDvantage®,  which I am the broker, reported its six month sales results on January 30, 2009 which revealed that 26% of its by owner MLS listed sellers in Florida sold with ADDvantage® after being listed an average of 117 days.
The other interesting fact was that 23% of the "solds" in Florida were done so by the seller going directly to a buyer and paying zero … (0 comments)

flat rate mls: Is Flat Fee MLS the best FSBO Option in Florida? - 09/23/08 08:10 AM
Selling homes in Florida has become hard work. Hard work as defined by ADDvantage, a Florida flat fee MLS service, is starting at 8:00am and ending at 8:00pm 7 days a week including Saturday and Sunday. 
Hard work is not missing any calls from Realtors or buyers seeking to see or show a home....even if they call at 8:05 am Saturday. Not missing any calls means committing to 12 hours a day 7 days a week on the phone.
Honesty to send our flat fee sellers in Florida every lead that comes our way...in real time by email.
Integrity to itemize … (0 comments)

flat rate mls: 3 Winning Reasons to List Flat Fee MLS Miami at ADDvantage - 07/31/08 01:04 AM
More Buyers, Realtor Showings and Peace of Mind when listing Flat Fee MLS Miami with ADDvantage, a Florida Flat Rate MLS Listing Service
1) Miami Flat Fee MLS with ADDvantage is 100% reliable when it comes to answering the phone, getting more buyer leads and Realtor showings. No other flat fee MLS service in Miami does it better than ADDvantage. 
ADDvantage holds the record for most showing of any flat fee MLS listed property in Miami with 131 showings over a period of 4 ½ months. ADDvantage has the best phone ethic of any flat fee MLS Florida service with our 8:00-8:00 … (0 comments)

flat rate mls: Do Flat Fee MLS Florida Listings Really Work? - 07/16/08 11:34 PM
Can Florida Flat Fee MLS Sellers really save 3% by listing flat rate in the MLS?
What I tell you in this blog is factual. I have been a Florida Real Estate broker for 25 years, a flat fee MLS broker in Florida for 8 years and I have never had a complaint against my Florida Broker's license.
My belief about doing business is simple. Offer a straight-forward product and let the satisfied past clients keep the business growing.
I have 5 good things to say about flat fee MLS listings in Florida as well as 3 bad things...
5 positive insights … (0 comments)

flat rate mls: When it comes to financing contingencies, what's better for the seller? The FAR or FARBAR contract? - 06/06/08 09:28 AM
When it comes to financing contingencies, what's better for the seller? The FAR or FARBAR contract?
Flat fee sellers often represent themselves. While not advisable, I believe most flat fee sellers do represent themselves in contract negotiations.
Realtors, being licensed professionals, typically know more about sales contracts than FSBO un-represented flat fee sellers.
The most common reason that a real estate transaction fails is financing issues.  The following briefly describes the differences in the two with regard to financing contingencies:
FAR (Florida Association of Realtors) contract gives the seller an advantage because the onus is on the buyer to provide the … (1 comments)

flat rate mls: Listing Flat Fee in the MLS is a big yes if listed by a competent Florida broker - 05/07/08 02:49 PM
Flat fee MLS listing in Florida can be more powerful than full-service
My story is real and reaffirms why I am a flat fee MLS broker. By the way, flat fee listing means the service provided to the seller is not necessarily tied to a commission paid by the seller. Flat fee doesn't indicate the level of service provided to the seller either. For example, our ADDvantage® Plus flat fee MLS plan offers sellers 100% contract representation and does everything a full-service listing does except showings for just $799 and $150 at close. The reason why I differentiate this right off the … (1 comments)

flat rate mls: Flat fee MLS listing in Amelia Island - Nassau County now available at ADDvantage®, a licensed Florida flat fee MLS listing service - 04/17/08 01:22 AM
Flat fee MLS listing in AMELIA ISLAND - NASSAU COUNTY ASSOCIATION OF REALTORS® is now available at ADDvantage®, a statewide licensed flat fee MLS listing service.
Great service and commission savings are now being offered to Amelia Island and Nassau County flat fee MLS sellers. Jacksonville residents know and trust the ADDvantage® brand of discount MLS and now our legendary 8:00-8:00, 7 days a week live concierge service can help you sell your Nassau County home and save 3% commission.
Flat fee or flat rate MLS listings simply save the seller about 3% commission. Here is the math:
On a $500,000 home:

flat rate mls: Is a $169 flat fee MLS listing a safe way to list a Florida home? Get the real scoop from Keith Gordon, the advocate of Florida flat fee MLS seller's rights - 03/30/08 08:39 AM
The fast answer is no. Offers on the internet for listing a Florida property for $169 flat fee in the MLS are almost always what one might fear...too good to be true. It can spell immediate trouble for an inexperienced flat fee seller who isn't aware of what can hurt them.  And these unknown details can cost a Florida seller a whole lot more than $169. As owner of ADDvantage®, Florida discount MLS broker, I have read just about every competitor's website and listing agreement and through my research, have learned just how sneaky these cheap flat fee MLS listing services … (0 comments)

flat rate mls: Florida flat fee MLS sellers have found success in Miami, Tampa, Orlando, Bradenton, Sarasota and Jacksonville by offering 4% and greater buyer's agent commissions - 03/27/08 05:57 AM
Flat fee MLS sellers in Florida do not pay listing commissions. This opens the door for flat rate listed sellers to offer more commission to agents bringing buyers. This strategy is working well for our flat fee MLS clients across Florida in such counties as Hillsborough (Tampa), Sarasota, Manatee County (Bradenton) and Pinellas, Miami-Dade, Broward, Orange (Orlando) and Pasco. 
So how much should you offer buyers' agents? I think 4% works well and 5% possibly gets a bit more attention. These higher than normal buyer's agent commissions simply garner more Realtor® showing assuming the seller is priced right. I recently wrote a … (2 comments)

Keith Gordon (ADDvantage Real Estate Services)

Keith Gordon

Miami, FL

More about me…

ADDvantage Real Estate Services

Address: 1515 Carillon St, Holiday, FL, 34690

Office: (877) 232-9695

Fax: (877) 420-8957

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