florida flat fee mls: Is Flat Fee MLS the best FSBO Option in Florida? - 09/23/08 08:10 AM
Selling homes in Florida has become hard work. Hard work as defined by ADDvantage, a Florida flat fee MLS service, is starting at 8:00am and ending at 8:00pm 7 days a week including Saturday and Sunday. 
Hard work is not missing any calls from Realtors or buyers seeking to see or show a home....even if they call at 8:05 am Saturday. Not missing any calls means committing to 12 hours a day 7 days a week on the phone.
Honesty to send our flat fee sellers in Florida every lead that comes our way...in real time by email.
Integrity to itemize … (0 comments)

florida flat fee mls: Short Sales look to ADDvantage Flat Fee MLS for fast professional advice and service in Orlando Tampa, Miami, and Jacksonville. - 08/08/08 02:42 AM
ADDvantage, a Florida based flat fee MLS firm, is helping Florida home sellers get their short sales done with less stress and more action. 
The market conditions in Miami, Tampa, Jacksonville and Orlando have created negative equity for many home owners. Short sales are one way to get the lender to negotiate a sale for less the current amount due. 
Selling a "short" using Flat Fee MLS is one way to go but typically the seller needs more help from the listing broker than flat rate provides. 
ADDvantage has setup a short sale department to expedite the process. 
Here are a … (0 comments)

florida flat fee mls: 3 Ways to Get More Success Listing Flat Fee MLS Florida - 08/03/08 04:14 AM
ADDvantage, a Florida licensed flat fee MLS broker, offers homeowners a better Flat Fee MLS experience and more service.
ADDvantage...Superior Service, More Buyers Leads, More Realtor showings...we outperform other Florida flat fee MLS services.
ADDvantage works longer hours and we get better results...7 days a week, 12 hours a day is the longest work week in Florida for any Realtor.

Florida Flat Fee MLS Success Step #1
Better Phone Ethic...a recent testimonial from a Tampa seller said it all...
"Very pleased with the service provided. All leads came straight to me. Like a realtor sitting at your … (0 comments)

florida flat fee mls: 3 Steps to Get More Success Listing Flat Fee MLS Orlando - 08/02/08 11:06 AM
ADDvantage flat fee MLS offers Orlando homeowners more Service, more Buyers and more Realtor showings, 7 days a week, 12 hours a day 
Success Step #1
Better Phone Support...Orlando Flat Fee MLS sellers will receive 8:00am-8:00pm live phone support -7 days a week - Even Saturday and Sunday. This results in more Buyer leads and Realtor showings. ADDvantage is Orlando's hardest working flat fee MLS listing service: 
We hold the flat fee MLS Florida record for a property receiving the most requests for showings at 131, with 5 offers and 1 close deal. We hold the largest flat fee MLS … (0 comments)

florida flat fee mls: 3 Winning Reasons to List Flat Fee MLS Miami at ADDvantage - 07/31/08 01:04 AM
More Buyers, Realtor Showings and Peace of Mind when listing Flat Fee MLS Miami with ADDvantage, a Florida Flat Rate MLS Listing Service
1) Miami Flat Fee MLS with ADDvantage is 100% reliable when it comes to answering the phone, getting more buyer leads and Realtor showings. No other flat fee MLS service in Miami does it better than ADDvantage. 
ADDvantage holds the record for most showing of any flat fee MLS listed property in Miami with 131 showings over a period of 4 ½ months. ADDvantage has the best phone ethic of any flat fee MLS Florida service with our 8:00-8:00 … (0 comments)

florida flat fee mls: Flat Fee MLS Florida Gains in Popularity as Florida's Market Improves - 07/28/08 02:30 AM
Flat Fee MLS in Florida has grown even more popular this year because pricing has become one the most important factors for getting sold. The 3% savings that flat fee MLS affords sellers allows for more aggressive pricing.
The Real Estate Market in Florida in July has been strong. The average call volume at ADDvantage is 50-60 calls a day from buyers and Realtors seeking showing instructions, making offers and asking questions.
Before you list flat fee in Miami, Tampa, Jacksonville, Orlando or other Florida cities, realize that flat fee MLS is not a part time job. It is a labor … (0 comments)

florida flat fee mls: There are 3 Way to Sell FSBO “By Owner.” Which one is the most effective? - 07/21/08 12:08 AM
Want to Sell "FSBO" or "By Owner" but want MLS Exposure? 
Many sellers are looking to sell a home but are not quite sure about the best FSBO marketing approach. Most sellers want more marketing but don't want to pay Buy Owner $6,000 to list on their website-and with good reason. Below are important questions and answers that every For Sale By Owner (FSBO) seller needs to consider before marketing their Florida home.
I am Keith Gordon, a FSBO marketing expert and broker for a Florida based flat fee MLS listing service called ADDvantage Real Estate Services. I am an authority … (0 comments)

florida flat fee mls: Why is ADDvantage #1 for Reliable Florida Flat Fee MLS? - 07/19/08 12:33 AM
Search Google for the phrase "Reliable Florida Flat Fee MLS" and you'll find ADDvantage is number one.
The reason is simple, we are! At ADDvantage, from 8:00am-8:00pm 7 days a week, all calls are fielded live by our professional MLS administrators ready to assist each caller with details about your Florida Flat Fee MLS listing.
Over the past 12 months, 947 calls have been answered live by ADDvantage either before 9:00am, after 5:00pm or on Saturday and Sunday.These calls are critically important to our flat fee seller clients because our extra efforts result in more showings. We have earned our reputation … (0 comments)

florida flat fee mls: Do Flat Fee MLS Florida Listings Really Work? - 07/16/08 11:34 PM
Can Florida Flat Fee MLS Sellers really save 3% by listing flat rate in the MLS?
What I tell you in this blog is factual. I have been a Florida Real Estate broker for 25 years, a flat fee MLS broker in Florida for 8 years and I have never had a complaint against my Florida Broker's license.
My belief about doing business is simple. Offer a straight-forward product and let the satisfied past clients keep the business growing.
I have 5 good things to say about flat fee MLS listings in Florida as well as 3 bad things...
5 positive insights … (0 comments)

florida flat fee mls: Tampa Flat Fee MLS go through GTAR not Mid-Florida it's Better - 06/30/08 12:26 AM
Tampa Flat Fee MLS sellers want to be listed in Greater Tampa Association of Realtors (GTAR), not the Mid-Florida Regional MLS.
Most Flat Fee MLS services in Florida do not belong to GTAR because it is expensive to join the GTAR board so they belong to Mid-Florida.
ADDvantage is the only Florida Flat Fee MLS services that pays attention to the little details that can affect your MLS listing.
The difference between listing through GTAR v. Mid-Florida Regional is when you list through GTAR, your MLS number starts with a "T" not an "O" (like Oscar).
List through Mid-Florida and your Tampa … (0 comments)

florida flat fee mls: 993 calls after hours at Flat Fee MLS ADDvantage of Florida - 06/25/08 12:08 PM
During the past 12 months, Florida flat fee MLS listing service, ADDvantage, has fielded 512 calls from Realtors and buyers on Saturday and Sunday and 481 calls before 9:00am and after 5:00pm.
Is your flat fee MLS service or full-service agency working this hard for you?
ADDvantage answers their phone 8:00am-8:00pm Saturday and Sunday-even on holidays. Of course, we also answer the phone Monday through Friday 8:00-8:00 as well.
Keith Gordon, broker for ADDvantage says:
“This is how we operate our flat fee MLS service in Florida. It is successful because it drives more showings to … (0 comments)

florida flat fee mls: Miami Flat Fee MLS reach 17,000 Realtors with your commission offer - 06/17/08 07:24 AM
Reach Miami, Florida Realtors with your high buyer's agent commission offer using our Street Smart ADDvantage Realtor email blast flat fee MLS marketing system.
The eblast reaches Miami-Dade Realtors within 35-45 miles of your property twice a month. For example, Street Smart ADDvantage delivers 28,567 emails to Realtors within the 33134 zip code.  Street Smart ADDvantage eblaster will automatically send emails about your high buyer's agent commission to Realtors.
Street Smart ADDvantage is the most respected Realtor to Realtor email in the real estate industry because it is about making more money. The concept of Street Smart ADDvantage is to offer … (0 comments)

florida flat fee mls: Florida Flat fee MLS Listing Market Update from Keith Gordon, broker for ADDvantage® - 05/20/08 04:12 AM
Open letter to Florida home sellers considering listing flat fee in the MLS

This letter was sent to all Florida flat fee MLS listings of ADDvantage® on May 19, 2008
Written as Florida Flat fee MLS Listing Market Update by Keith Gordon, broker for ADDvantage®
 May 2008
The Florida real estate market continues to improve with as many as 70 calls coming into ADDvantage® each day. The composition of these calls is primarily Realtors® requesting showing instructions and the balance is un-represented buyers and sales calls for our flat fee business.
I am extremely excited about the recent surge of activity on properties … (0 comments)

florida flat fee mls: What is the difference between listing flat fee MLS with a National Website verses a local Florida flat fee MLS listing service, such as ADDvantage? - 05/01/08 10:53 AM
This blog is a brief history of what to look for when listing in MLS "flat fee" in Florida -and tips to succeed.
I am Keith Gordon broker and advocate of flat fee sellers in Miami, Orlando, Tampa and all cities in the great State of Florida.
My credentials are notable as I have been a Florida real estate broker for 24 years, wrote the flat fee MLS Sellers Bill of Rights, just received the 2008 Realtor.com marketing award of excellence and my discount MLS brokerage firm ADDvantage is the largest flat fee MLS listing service in Florida.
The first thing to question … (0 comments)

florida flat fee mls: Flat Fee MLS sellers in Sarasota, Holmes Beach, Bradenton and Ft. Myers can get more Realtor® showings taking the advice from Keith Gordon, a respected Florida flat fee MLS broker - 04/05/08 02:47 AM
5 steps flat fee MLS sellers should take in Sarasota, Bradenton and Ft. Myers that will generate more showings and offers.
•1) List your home in the MLS right where you will sell it. There are no listing commissions to pay using flat fee MLS so Sarasota home sellers save 3% and can pass this savings along to the buyer.
•2) Apply the cash test. I give my Sarasota flat fee MLS sellers the same advise as my sellers in Bradenton, Ft. Myers, Holmes Beach and the rest of Florida. Price your home as if a cash buyer were negotiating with you. You … (0 comments)

florida flat fee mls: Make your Miami, Orlando, Tampa and Jacksonville Flat Fee MLS listing get more showings - 04/02/08 09:10 AM
Yes, listing flat fee in the MLS does work well in Orlando, Miami, Tampa, Jacksonville and other Florida cities but there are nuances a seller should be aware of to maximize the showings and marketing of their MLS listing. I discuss 4 top factors below that will help make your For Sale By Owner with MLS listing work better for you. Additionally, you may like to take a look at ADDvantage® of Florida's flat fee MLS sales statistics for the past 12 months. ADDvantage® is a Florida based discount real estate brokerage offering flat fee listings in the MLS.
5 major factors that will … (0 comments)

florida flat fee mls: Home buyer activity in parts of Florida are dramatically improving such as Miami, Tampa, Orlando and Jacksonville - 04/02/08 12:54 AM
Compared with 2007, I see a dramatic improvement in unrepresented buyer activity as well as in Realtor® requests for showings.  July through December 2007 was a precipitous slide to a December standstill. But 2008 started off on the right foot with January activity in the "fair" column, February was better and March is a benchmark.  When I say benchmark, I mean the bar to beat or exceed. Buyer activity, offers and showings are strong. Our phone at ADDvantage® is ringing continually and activity is increasing as well.
The National Association of Realtors says, "Existing Home Sales Rise in February" and the call volume … (0 comments)

florida flat fee mls: Tampa flat fee MLS sellers want GTAR not Mid-Florida Regional MLS - 03/15/08 02:47 AM
Flat Fee MLS sellers in Hillsborough and Polk Counties prefer GTAR, the Tampa Board of Realtors®, when it comes to Realtor® visibility and MLS listing clarity.  
GTAR, the Greater Tampa Association of Realtors®, is the preferred Florida MLS for home sellers in Tampa and Polk counties because Tampa home sellers want a "T" in front of their MLS listing, not an "o" like it would be if list through Mid-Florida Regional MLS.   This 'o" in front of the MLS number is a real nightmare, says Keith Gordon, broker for ADDvantage®, a State of Florida flat fee MLS service. The "o" looks like … (0 comments)

Keith Gordon (ADDvantage Real Estate Services)

Keith Gordon

Miami, FL

More about me…

ADDvantage Real Estate Services

Address: 1515 Carillon St, Holiday, FL, 34690

Office: (877) 232-9695

Fax: (877) 420-8957

Email Me



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