blog: Real Estate Marketing Plans: Most Effective Marketing of 2011
- 02/15/12 08:25 AM
Looking for a way to put your marketing plan on a solid footing?
How does your 2012 Real Estate Marketing Plan and your marketing budget stack up with other agents?
Here are survey results of nearly 2,000 real estate agents;
"What is the most effective real estate marketing or advertising that you do?"
Key points: Referrals are #1. How are you keeping in-touch with your Sphere-of-Influence? Direct Mail, Blogging, and Internet Marketing are important items for your Marketing plan. ActiveRain, CraigsList, and Facebook are essential tools for your Marketing. Best tools for Direct … (6 comments)
|
blog: OOPS! A story about the Google cache
- 02/11/12 11:59 AM
Update! Testing 123 {20120212abc123test} Test. Test. Test. Testing 123. Test. Test. Test. 1 2 3 4 5 Testing. 20120212abc123test. Test.
... an exercise to see how long it takes Google to update the web page cache. Any guesses? Hours? Days? Weeks? Months? Check back for updates in the comments...
Google Cache What to do if you accidentally post a draft, which is en stored in the Google cache?
Lessons Learned If you update the page, Google may not visit the page again for awhile (days or weeks) and even if the page content changes, the Google cache is not always updated.
See … (12 comments)
|
blog: What is your data backup strategy?
- 01/26/12 11:56 AM
ALL hard drives will eventually fail. Do you have a data backup strategy? Don't put all your eggs in one basket! Like baskets of eggs, the data on your hard drives is fragile... I recently had an internal hard drive failure, and did not lose any of my data, but it reminded me how important a data backup is. "Never trust your valuable data to any single storage medium" is my rule. If you don't already have Dropbox, you will get an extra 250MB (total 2.25GB) by accepting this invitation. Then, you can also invite your friends, and you each … (14 comments)
|
blog: Need a few good links for your website or blog? Try OPEZ.com
- 10/07/11 08:13 AM
What is OPEZ.com? Let's have a look at OPEZ.com — It's a new networking tool and a referral magnet for local service professionals and small business owners. Service professionals such as contractors, interior designers, hair stylists, DJs, caterers, business consultants, insurance agents, real estate agents, etc. all can benefit from an OPEZ profile, for local networking, referrals, and client testimonials.
Need a few good links into your website or blog? Your opez profile is simple, yet SEO and link-friendly. I can recommed OPEZ.com as a great new resource for promoting your website and your business, and it's still FREE.
"We Love Opez: … (5 comments)
|
blog: Your Sphere-of-Influence: What are YOUR Realty Contact Management Challenges and Solutions?
- 08/11/11 02:15 PM
Sphere-of-Influence, or Circle-of-Influence, is yours 3D or 2D? :-}
Do you have any system, methodology, or tools that you find effective for sync and management of your contacts, as a professional real estate agent? Maintaining a strong Circle-of-Influence is a powerful marketing engine for any agent, yet a perpetual challenge for all. How do you keep your data in sync?
Do you use anything you recommend for realty PIM/CRM? (Personal Information Management / Customer Relationship Management) I have years of experience with collaboration and coordination systems, and a set of ad-hoc tools and techniques, but am always looking for other experts with … (9 comments)
|
blog: Is Your Email Address Portable?
- 08/04/11 07:23 PM
Is Your Email Address Portable & Professional? As a Real Estate Professional, your email address should be a key part of your personal branding, your professional image, and your marketing strategy.
Many agents change their brokerage once or twice during their career, some more than twice. Any un-planned change in your email address can have a huge impact on your productivity, and your continuity with your personal sphere-of-influence. Shouldn't your email address, like your website, blog, and personal branding, be part of your personal marketing strategy?
Using a generic email address such as Yahoo, AOL, Gmail, or your ISP, or … (12 comments)
|
blog: 2011 Baseball Schedules and Personalized Real Estate Marketing
- 03/10/11 04:54 PM
How to use 2011 baseball schedules for personalized real estate marketing? Hit a Homerun with Baseball Schedule Postcards! If you don't see your favorite team, please call.
Want to stay in front of your prospects for the entire baseball season? Baseball schedules are great farming cards to market your services for the next six months.
Order Real Estate Marketing postcards online to: present your professional image and your brand, promote your website, build your Sphere-of-Influence, Own Your Farm™, capture fresh, targeted, actionable leads. Try out CoreFact's Capture Marketing System today! Personalize each of your postcards with unique information such as … (7 comments)
|
blog: Google Webmaster Tools now available to Google Analytics users
- 02/14/11 11:13 AM
Want to see statistics about your website that Google collects and uses? Do you have Google Analytics installed on your website? If so, now you can easily add Google Webmaster Tools. It will show you things like:
how often Google crawls your website, if there are any errors detected by GoogleBot, what pages of your website are indexed by Google, what keywords Google considers significant for your website, links GoogleBot has found to your web-pages from any other web-sites, what queries were used when people have used Google look for your website, and more... The linkage from Google Analytics to the … (9 comments)
|
blog: Measure Your Marketing Results, Part 1: Craigslist
- 11/17/10 02:15 PM
Can you get leads via Craigslist?
Maximize exposure for your listings, get buyer leads, get seller leads; using Craigslist .. the results:
After doing many measurements in the SF Bay Area, observe that a "good" Craigslist ad may attract about 100+ visitors to your ad in the first day and about 200+ in the first three days, rapidly tapering off after day three. You can post the same info every 48+ hours (at least two days apart.) Of those 200+ visitors to each of your Craigslist ads, if the ad is properly designed, you may attract 10% or … (13 comments)
|
blog: Organic Traffic- There Are Only Ten Spots On Page One On Google
- 08/09/10 11:13 PM
This is some of the most important Web-SEO (Search Engine Optimization) for any Realtor® or Real Estate Professional (Local-Small-Businesses, too!) to know about... and, there's even more here:
www.MyDotCom.INFO
Real Estate SEO hints & tips, free!
Your Internet Reputation LIVES in Google and the other search engines.
Knowing that, what will you do to improve it?
Organic Traffic- SEO is not a vacuum.
There are only ten spots on page one on Google. Are you on one of those ten spots? Do you have more than one of those ten spots? Do … (4 comments)
|
blog: Who turned you onto the Activerain network? When did you join and do you like it?
- 07/24/10 06:13 PM
SEO... I found ActiveRain via Google .. OVER two years ago .. now, I visit daily .. 5 minutes per day reading AR Blogs has exceptional value for me! I highly recommend AR to anyone who has ANYTNING to do with Real Estate... Sales, Marketing, or related Services. Any Realtor® who does not read at least one or two AR blogs per day is falling behind the pack, those who post at least once in awhile, are leading the pack!
|| www.CoreFact.com
||
|| See also . . .
|| www.iNetMore.com
|| www.reteam.INFO
|| www.GetMeMoreBiz.com
|| www.MyDotCom.INFO
Who turned you onto the Activerain network? When … (8 comments)
|
blog: Climbing the SEO Ladder with Real Estate Keywords
- 06/11/10 06:46 AM
Please let me know if you would like to attend a Webinar on CoreFact Real Estate Marketing Systems, Real Estate Marketing and SEO. Here are a few good ideas, springboard for discussion:
I’m sure by now you have all heard of Google rankings. We are all striving to climb that ladder up to the top of the search engine. It is called building your SEO - Search Engine Optimization. This coveted top spot is not something that Google is trying to hide from you - in fact, they have a special tool just to help you get there. It's called the … (0 comments)
|
blog: Capturing Internet Leads, Eminem Style.
- 02/14/10 08:27 AM
How is your lead-conversion doing?
What are your Follow-Up processes?
You have several paths to follow, depending on the type of lead...
Are your respondents automatically becoming recipients of your followup email campaigns?
Are you growing your Sphere-of-Influence?
You may only have ONE SHOT and it better be swift, short, and sweet...
... sweetness is in the eye of the recipient.
So make it sooner not later, shorter not longer, and relevant to THEIR direct concerns....
Reading the tea-leaves in your CoreFact Lead Manager?
Responding via...
Phone call - leave an effective message... Got scripts?
Personalized email - … (5 comments)
|
blog: Top 100 Real Estate Offices?
- 12/31/09 03:53 AM
I'm beginning to compile a list of the top 100 Real Estate offices in the U. S. — any suggestions?
I'd like to cover the top 25 or more metro areas. How would you approach this research project?
Please comment if you have any recommendations, either on offices, or on methods of finding and ranking them.
Ranking by number of agents Ranking by number of active listings Ranking by number of closed sales per month
… (6 comments)
|
blog: Why every Agent needs a Facebook Page, NOW!
- 06/29/09 02:42 AM
Get your keywords before they are gone... here is a great SEO tip.
See also Facebook-Myspace-Linkedin-Twitter
It won’t be anything like the land rush of the first Facebook URL frenzy but starting Sunday Night June 28th at 9:00 PM the gates are open for all.
Facebook was pretty smart in the way they released custom URLs. You see, most anyone can create a “Fan Page” for virtually any product, group or person. These Fan Pages usually have little or no fans. All it would take is for one quick kid with a finger on his mouse to steal away something … (0 comments)
|
blog: Key factor consumers use in picking their agent
- 05/28/09 03:22 PM
For listings, curb appeal of the past now
becomes web-appeal,
and for agents, your reputation is reinforced
(or weakened) by your web-presence.
www.MyDotCom.INFO
Ever wonder how prospects pick their agents? According to a study at from Baylor University's Hankamer School of Business "word-of-mouth" referrals were the top way to find out about prospective agents. Now before the "by referral only" crowd starts beating their chest there's a catch.
Those people seeking "word-of-mouth" referrals aren't blindly taking your word for it. Their next step is a stop by the Internet to check out the prospective agent and their presence … (0 comments)
|
blog: The Multiple Listing Services don't have a clue.
- 04/20/09 03:14 AM
TourFactory? CraigsList? Zillow? Trulia? CoreFact?
There are so many ways to syndicate and improve the web appeal of your listings... but, your MLS is a common database, for all.
FACT:Nearly 90% + of buyers begin their search on the internet. That's a pretty large majority!
Yet, most MLS systems have a maximum number of photos they allow. The size of the photos are not much bigger than a large postage stamp in many cases. And to make matters worse, their systems compress all of the life and color out of those photos when they put them … (0 comments)
|
blog: Where the Smart Marketing Money is going
- 12/01/08 08:48 AM
Marketing ROI is where it's at.
To decide what to do, you must measure it.
If you measure it, it will improve.
Can you track your leads to their source?
Noticed how the local newspaper looks a little thinner lately? It is especially obvious to me in Sunday Real Estate supplement. It's not just the current economic situation that is causing the decreased amount of print advertising, it is marketers changing their tactics in favor of online media.
I have posted before on permission marketing vs. interruption marketing, and the trends indicated in the chart … (0 comments)
|
blog: So you don't think Walmart Real Estate will happen? Think again.
- 08/26/08 11:05 AM
A very provocative subject. Will Real Estate Services become a commodity? OR, will there always be a need for personalized, professional service?
Saturday morning, my daughter and I went up to our local coffee hangout...placed our order....and sat at one of the tables outside in anticipation of enjoying our favorite beverage on a warm but clear day in Southern California. I bought that morning's edition of the Los Angeles Times...and was looking forward to perusing whatever news was happening...before settling in to see how many squares I could fill on the crossword puzzle...and how bad I'd regret using my trusty pen instead … (1 comments)
|
blog: The Top 10 Mistakes When Doing a Business Plan
- 08/26/08 12:38 AM
Here's a good checklist that I want to save and share...
We are half way through 2008 and soon we'll be concentrating on next year’s plan. Perhaps this is a good time for a memory jog!
Statistics show only 3% of us operate with a written business plan. If you are part of that elite group, you are probably reaping the rewards that come from knowing what you want, where you want to go and how you are going to get there. Van Gogh remarked, "Great things are not done by impulse, but by a series of small things brought together."
… (0 comments)
|
|
|
|
;)
;)
;)
