marketing: SEO is dead
- 04/24/14 05:33 AM
SEO in a Nutshell? There is a lot of buzz from time to time about the death of SEO. What does that really mean? Black-hat SEO is dead... long live White-hat SEO! Yes, you can be penalized if you don't do it right.
What is SEO? Primarily, SEO means designing your website to help the right people find you. SEO (Search Engine Optimization) has several major parts: planning, on-page, and off-page optimization. Planning Planning means understanding your customer, clearly defining your niche, brand-image, and assessing your competition. Characterize your “customer personas” to understand the different kinds of customers that you want to approach. Competitive analysis helps you to understand … (57 comments)
Investing in domain names? You can acquire this valuable asset as an investment, or for your business and your professional image, to use it for a website, a URL redirect, marketing, advertising, email, lead-capture, blogging, etc. Let us know if you know anyone who may be interested in domain names and the domain name aftermarket. Just because the domain name is taken already does not mean it cannot be aquired at some price.
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Morgan Hill, California
As of … (2 comments)
marketing: Can you hear OPPORTUNITY knocking — will you answer the door?
- 03/22/12 07:51 AM
I think we are now positioned at the beginning of a PERFECT STORM for Real Estate (in a good way!) It's SPRINGTIME, with historically low interest rates, and the Economy seems to be turning around. How does the present situation look to you? How will you take advantage? Can you hear OPPORTUNITY knocking? Will you answer the door? Spending some time, energy, and money INTELLIGENTLY at this time should bring you truly GREAT ROI (Return on Investment) for your marketing. What is your 2012 Marketing Plan? I.E. Internet Marketing, Blogging, Social Networking, ActiveRain, … (5 comments)
marketing: The Next Big Thing? :: Pinterest :: What Is It?
- 02/16/12 01:04 AM
IF you are a real estate professional using Pinterest, or have any tips or questions, please check-in via the comments. (Add links? Yes!) What is Pinterest ?! A VISUAL tool ... trying to describe Pinterest is like trying to tell someone what a strawberry tastes like, just try it! It may take just a bit to wrap your mind around it, but as soon you begin to use it, it becomes very easy, yet very powerful, as a visual tool for collecting, saving, storing, organizing, curating, sharing, and discovering stuff you see and … (16 comments)
marketing: Real Estate Marketing Plans: Most Effective Marketing of 2011
- 02/15/12 08:25 AM
Looking for a way to put your marketing plan on a solid footing? How does your 2012 Real Estate Marketing Plan and your marketing budget stack up with other agents? Here are survey results of nearly 2,000 real estate agents; "What is the most effective real estate marketing or advertising that you do?" Key points: Referrals are #1. How are you keeping in-touch with your Sphere-of-Influence? Direct Mail, Blogging, and Internet Marketing are important items for your Marketing plan. ActiveRain, CraigsList, and Facebook are essential tools for your Marketing. Best tools for Direct … (6 comments)
marketing: 2011 Baseball Schedules and Personalized Real Estate Marketing
- 03/10/11 04:54 PM
How to use 2011 baseball schedules for personalized real estate marketing? Hit a Homerun with Baseball Schedule Postcards! If you don't see your favorite team, please call. Want to stay in front of your prospects for the entire baseball season? Baseball schedules are great farming cards to market your services for the next six months. Order Real Estate Marketing postcards online to: present your professional image and your brand, promote your website, build your Sphere-of-Influence, Own Your Farm™, capture fresh, targeted, actionable leads. Try out CoreFact's Capture Marketing System today! Personalize each of your postcards with unique information such as … (7 comments)
marketing: Measure Your Marketing Results, Part 1: Craigslist
- 11/17/10 02:15 PM
Can you get leads via Craigslist? Maximize exposure for your listings, get buyer leads, get seller leads; using Craigslist .. the results: After doing many measurements in the SF Bay Area, observe that a "good" Craigslist ad may attract about 100+ visitors to your ad in the first day and about 200+ in the first three days, rapidly tapering off after day three. You can post the same info every 48+ hours (at least two days apart.) Of those 200+ visitors to each of your Craigslist ads, if the ad is properly designed, you may attract 10% or … (13 comments)
marketing: Where the Smart Marketing Money is going
- 12/01/08 08:48 AM
Marketing ROI is where it's at. To decide what to do, you must measure it. If you measure it, it will improve. Can you track your leads to their source?
Noticed how the local newspaper looks a little thinner lately? It is especially obvious to me in Sunday Real Estate supplement. It's not just the current economic situation that is causing the decreased amount of print advertising, it is marketers changing their tactics in favor of online media.
I have posted before on permission marketing vs. interruption marketing, and the trends indicated in the chart … (0 comments)
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