chandler az real estate: Putting More Equity in Your Pocket - 05/21/19 03:40 PM
The numbers are out, and the Phoenix Metro real estate market is going strong!  Sales are up 13.8% over last month and are 5.6% higher than last year’s sales.  Housing inventory numbers for new and total inventory were up, but inventory remains low with only a 2.43 month supply of homes. Home prices have also increased in the past year, with the average sales price up 5.6% and the median sales price up 6.3%. Days on market have continued to be consistent for the last quarter and is currently at 69 days on market.
For the first time in 2019, we saw … (2 comments)

chandler az real estate: 3 Effective Ways to Use Video to Get Clients - 10/02/17 11:08 AM
Did you know video is one of the most effective ways to get clients?
If you’re only using video to showcase listings, or if you aren’t using it at all, you’re missing out.
Many agents don’t use video because they find it intimidating.  They worry they don’t have the right equipment or they won’t be able to edit the video once it’s shot.
The good news is you don’t need any special equipment to make high-quality videos.  Your smartphone’s camera and microphone will work in almost every situation.
Your phone also might include basic editing software.  If it doesn’t, you can find free and inexpensive … (1 comments)

chandler az real estate: How to Deal with Closing Delays - 09/05/17 01:41 PM
Have you ever had a closing delay threaten to kill a deal or strain a relationship with a client?
If you’re like most agents, it’s happened to you more than once.
Here are three steps you can take to prevent closing delays from ruining a transaction or a relationship.
Step 1: Prepare Your Clients
Dealing with closing delays starts with preparing your clients for them to happen.  The best time to do this is when you are writing an offer with your buyers or reviewing an offer with your sellers.
Start by explaining closing dates aren’t set in stone and may be delayed for a variety … (1 comments)

chandler az real estate: The 3 Questions You Must Ask Every Buyer - 08/21/17 01:05 PM
You’ve heard the old cliché that buyers are liars, right?  It’s so well-known it was #1 on Inman News’ list of the top 50 real estate one-liners, and for good reason.
There are few things in real estate more frustrating than showing buyers multiple properties only to have them make lowball offers, decide to continue renting, or buy a home through another Realtor.  If you’ve had any of those experiences, you might be tempted to agree that buyers can’t be trusted.
But what if there was a way to weed out many of the seemingly untrustworthy buyers just by asking three simple questions?
The … (3 comments)

chandler az real estate: 3 Ways to Instantly Improve Your Marketing - 08/07/17 01:28 PM
Want your marketing to attract more buyers and sellers?
Regardless of whether you market yourself online, by email, in print, or anywhere else, there are three ways you can instantly improve the effectiveness of your campaigns.
#1 – Focus on Benefits, Not Features
A feature is a factual statement about a product or service.  Typical examples of features used in real estate marketing include:
         #1 Agent in X area          Top-producer/winner of the X award          Neighborhood/local expert          CRS, GRI, etc. (any list of designations or certifications) But people don’t hire agents based on features.  They hire agents based on benefits.  And … (2 comments)

chandler az real estate: How to Avoid Showing Buyers an Endless Number of Homes - 07/24/17 02:26 PM
When was the last time you showed buyers what felt like an endless number of homes?  Showing property after property to indecisive buyers consumes a huge amount of time and energy.
The key to avoiding this nightmare scenario is helping buyers pinpoint exactly what they want before showing them homes.  Here’s a four-step process for doing just that.
Step #1: Set Expectations
Many buyers don’t understand the buying process.  They might feel they’re supposed to see as many homes as possible.  Or, they might not understand seeing tons of homes makes choosing one more difficult.
When you first meet with your buyers, set expectations about … (26 comments)

chandler az real estate: The 3 Questions Your Listing Presentation Must Answer - 07/17/17 10:25 AM
Every time you step into sellers’ home for a listing appointment, there are three questions your presentation must answer.
Get the answers right and you win the listing.  Get them wrong and the sellers will choose one of your competitors.
Question #1: Why You?
The first question you must address is why the sellers should choose you.  If this sounds obvious, consider most agents make canned presentations that aren’t tailored to the sellers’ preferences.
Before you launch into your presentation, ask the sellers what they expect, want, and need from the sale of their home.
Are they willing to make repairs and upgrades, or would they … (4 comments)

chandler az real estate: The Four Pillars of Time Management - 07/05/17 09:50 AM
Have you ever struggled to successfully navigate a work/life balance or keep up with managing the day-to-day of selling real estate?
You’ll hear some people say time management is an oxymoron.  And…it is.  You can’t manage time.
What you can do is manage your activities so you get the most out of the time you have.
But, since time management is the accepted term, let’s assume just for today that time management and activities management are one-and-the-same.
Here are the four pillars of time management.  Use them to get control of your schedule and make the most of your activities.
Pillar #1 – Goal Setting
Setting both … (0 comments)

chandler az real estate: Emergency Kit for the Car - 06/21/17 02:23 PM
There's one item that I've needed in the past but is missing on this list...toilet paper!! You'd be surprised when showing homes just how many times nature can call, not just for you but also for your clients!  Being prepared for any type of situation is great, not only for real estate but also for life in general.  You never know when an emergency can happen...
Mickey Mantle said “If I knew I was going to live this long, I’d have taken better care of myself.”
Similarly, if people planning their summer travel knew they were going to have an emergency, they would … (1 comments)

chandler az real estate: How to Get Referrals Using Email Marketing - 06/13/17 02:47 PM
There’s a rumor going around email marketing is dead.  That overwhelmed inboxes and pesky spam filters make it impossible to capture people’s attention.
Don’t believe the rumor.
Email marketing is still one of the best ways to nurture relationships and get referrals.  In fact, the Direct Marketing Association reports email returns $38 for every $1 spent.
And while social media gets a lot of the attention, people are five times more likely to see a message sent via email than a message posted on Facebook.
If you aren’t taking advantage of email marketing, or if you’d like to improve your existing results, here’s how to … (2 comments)

chandler az real estate: Hands-Only CPR - 06/09/17 04:34 PM
Most of the time in Chandler we hear about CPR with alternating mouth-to-mouth breaths due to the number of drownings (or near drownings) due to the number of swimming pools we have in Arizona.  Swimming pool safety can be a big issue, especially with smaller children.  However, this is something that people should be aware of since you'll never know when you come across someone who may need your help. 
Hands-only CPR can save lives.  The American Heart Association states that "Almost 90% of people who suffer out-of-hospital cardiac arrests die.  CPR, especially if performed in the first few minutes of cardiac … (1 comments)

chandler az real estate: Got Email Overload? - 05/22/17 10:31 AM
Do you struggle to keep up with the flow of emails entering your inbox?  If so, I have the perfect article for you:
Got Email Overload? 14 Email Management Tools for Organizing Your Inbox
And yes, I realize the irony of emailing you an article about email overload J
Seriously though, email overload is less about the volume of messages you receive than it is about the way you manage those incoming messages.  Consider using one or more of the tools listed in the article to help automate your email management.
I hope you find it useful!
P.S. We have 9 active buyers looking to buy … (2 comments)

chandler az real estate: The 5 Best Questions to Ask in Listing Appointments - 05/22/17 09:54 AM
Did you know the quality of the questions you ask in a listing appointment impacts whether you get the listing at the price and commission rate you want?
Listing appointments are sales presentations.  And in sales presentations, the more you know about potential customers’ wants and needs, the better your odds of success.
Here are the five best questions you can ask sellers during a listing appointment to get them to tell you what they want and need.
Question #1 - Why did you choose now to sell your house?
You want to know why sellers are choosing to sell.  But, more than that, you … (2 comments)

chandler az real estate: Pre-Listing Packets: Use Them to Win More Listings - 05/09/17 12:00 PM
Pre-listing packets are one of the most overlooked marketing tools available to agents. Yet, a compelling pre-listing packet can all but guarantee you win every listing.In case you aren’t familiar with pre-listing packets, they’re marketing materials and information you send to sellers before going on listing appointments (more on what to send in a bit).There are two main benefits to using the packets.First, they allow you to wow sellers before you ever step foot in their door. Sellers excited to meet with you are less likely to haggle over commission or hire another agent before giving you the chance to make … (0 comments)

chandler az real estate: 3392 E. Roadrunner Drive- Just Listed! - 04/21/14 09:08 AM
Gorgeous Craftsman style home with tons of amenities! Light & bright living room features added recessed lighting and open to spacious dining room, perfect for entertaining! Family room has custom Stonecreek entertainment center that conveys! Eat-in kitchen has beautiful granite counters with granite composite under mount sink, stainless appliances, island, & spacious pantry. Built in desk is perfect for a home office! Master suite is ideal for relaxation with decor paint, upgraded bath featuring granite counters, jetted tub & walk in shower! Solar tubes in hall bath & laundry room, plus solar panels! No expense has been spared in dream backyard … (1 comments)

chandler az real estate: 540 S. Oak St - Just Listed! - 10/31/13 07:14 AM
  Great home available for sale or rent! Living room features wall of windows for an abundance of natural light and vaulted ceilings for an airy feel! Open concept dining room is perfect for entertaining. Light & bright galley kitchen features lots of cabinetry and counter space, plus a large pantry! Spacious master suite and bedrooms feature walk in closets! Backyard features covered patio with extended tile deck that extends to a conversation area & water fountain, plus grassy area is perfect for play!
Call The McKinley Group at 480-355-8645 in order to schedule an appointment to view this great home. … (0 comments)

chandler az real estate: 1601 N Saba St #247 - Just Listed! - 10/30/13 01:15 PM
Adorable townhome in a great location! Enjoy the outdoors from your private patio, or entertain family and friends in the open concept living area. Kitchen features lots of counterspace and window wall is great for a serving area! Spacious bedrooms upstairs is complete with updated bathroom and full size laundry area. Don't miss out on this great home!
Call The McKinley Group at 480-355-8645 in order to schedule an appointment to view this great home.
For more pictures and a property brochure, please visit our web site at

chandler az real estate: 1731 E Tulsa St - Just Listed! - 10/14/13 12:22 PM
  This wonderful home is move in perfect!! This home has been lovingly maintainedand features freshly painted exterior and decor interior. Enjoy the open concept living area featuring updated window coverings and cascading natural light. Other updated features include newer light fixtures, ceiling fans, & brand new carpet in all bedrooms! Semi-custom features include wainscoting with decor paint in the master bedroom plus newer mirror closet doors. The light and bright Kitchen features pull-out shelves and newer dishwasher. Plethora of storage with laundry cabs, B/I garage cabs, plus outdoor storage shed. The garage also features a new hot water heater and epoxy … (5 comments)

chandler az real estate: 632 N Danyell Ct - Just Listed! - 10/03/13 12:50 PM
Enjoy your every dream in this exquisite home! Step into the grand entrance hall with soaring ceilings and tile floors, and think of all the possibilities for the spacious living/recreation room with its French door entry. Vaulted ceilings in the great room and niches with customized lighting create the perfect place to display treasures while the gas fireplace is the ultimate compliment. Open eat in kitchen features a gas range, large island and breakfast bar, ample cabinets, & more! Your airy master suite features a bay window in the sitting area for lots of natural light! Built-in cabinets & epoxy flooring … (2 comments)

chandler az real estate: New Short Sale Guidelines for Fannie & Freddie to Make Process Easier - 08/22/12 09:33 AM
Great news for homeowners with Fannie Mae and Freddie Mac investor backed loans - these two GSE’s just announced that starting November 1st, they will implement new short sale guidelines to streamline and make the process easier for eligible sellers.  This new standard short sale program is hoping to result in a reduction for required documentation and address issues with second lien holders.
As a homeowner, your short sale will still be processed through your servicer (Bank of America, Wells Fargo, Chase Mortgage, etc.). The short sale program will qualify you if you need to relocate more than 50 miles for … (2 comments)

Gina McKinley, ABR, CIAS, CDPE, CRS, SFR -Chandler, Gilbert, Mesa (RE/MAX Fine Properties) Rainmaker large

Gina McKinley

ABR, CIAS, CDPE, CRS, SFR -Chandler, Gilbert, Mesa

Chandler, AZ

More about me…

RE/MAX Fine Properties

Address: 2390 W. Ray Rd, Suite 3, Chandler, AZ, 85224

Office: (480) 355-8645

Mobile: (480) 779-9235

Email Me




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