remax masters: FHA is a Good Option - 11/28/17 10:21 AM
I get a lot of questions from people about the different loan programs that are available.  Knowing your options before you start looking for a home is a great idea: while there are some loan programs that are only offered for a short period of time, FHA loans have been a lower down payment option for years.  If you also have a past bankruptcy, foreclosure, short sale, or less than stellar credit, they're also more forgiving than some of the other options.  Read on for more details about the general loan requirements to see if an FHA loan is right for … (0 comments)

remax masters: 3 Effective Ways to Use Video to Get Clients - 10/02/17 11:08 AM
Did you know video is one of the most effective ways to get clients?
If you’re only using video to showcase listings, or if you aren’t using it at all, you’re missing out.
Many agents don’t use video because they find it intimidating.  They worry they don’t have the right equipment or they won’t be able to edit the video once it’s shot.
The good news is you don’t need any special equipment to make high-quality videos.  Your smartphone’s camera and microphone will work in almost every situation.
Your phone also might include basic editing software.  If it doesn’t, you can find free and inexpensive … (1 comments)

remax masters: How to Deal with Closing Delays - 09/05/17 01:41 PM
Have you ever had a closing delay threaten to kill a deal or strain a relationship with a client?
If you’re like most agents, it’s happened to you more than once.
Here are three steps you can take to prevent closing delays from ruining a transaction or a relationship.
Step 1: Prepare Your Clients
Dealing with closing delays starts with preparing your clients for them to happen.  The best time to do this is when you are writing an offer with your buyers or reviewing an offer with your sellers.
Start by explaining closing dates aren’t set in stone and may be delayed for a variety … (1 comments)

remax masters: The 3 Questions You Must Ask Every Buyer - 08/21/17 01:05 PM
You’ve heard the old cliché that buyers are liars, right?  It’s so well-known it was #1 on Inman News’ list of the top 50 real estate one-liners, and for good reason.
There are few things in real estate more frustrating than showing buyers multiple properties only to have them make lowball offers, decide to continue renting, or buy a home through another Realtor.  If you’ve had any of those experiences, you might be tempted to agree that buyers can’t be trusted.
But what if there was a way to weed out many of the seemingly untrustworthy buyers just by asking three simple questions?
The … (3 comments)

remax masters: 3 Ways to Instantly Improve Your Marketing - 08/07/17 01:28 PM
Want your marketing to attract more buyers and sellers?
Regardless of whether you market yourself online, by email, in print, or anywhere else, there are three ways you can instantly improve the effectiveness of your campaigns.
#1 – Focus on Benefits, Not Features
A feature is a factual statement about a product or service.  Typical examples of features used in real estate marketing include:
         #1 Agent in X area          Top-producer/winner of the X award          Neighborhood/local expert          CRS, GRI, etc. (any list of designations or certifications) But people don’t hire agents based on features.  They hire agents based on benefits.  And … (2 comments)

remax masters: How to Avoid Showing Buyers an Endless Number of Homes - 07/24/17 02:26 PM
When was the last time you showed buyers what felt like an endless number of homes?  Showing property after property to indecisive buyers consumes a huge amount of time and energy.
The key to avoiding this nightmare scenario is helping buyers pinpoint exactly what they want before showing them homes.  Here’s a four-step process for doing just that.
Step #1: Set Expectations
Many buyers don’t understand the buying process.  They might feel they’re supposed to see as many homes as possible.  Or, they might not understand seeing tons of homes makes choosing one more difficult.
When you first meet with your buyers, set expectations about … (26 comments)

remax masters: The 3 Questions Your Listing Presentation Must Answer - 07/17/17 10:25 AM
Every time you step into sellers’ home for a listing appointment, there are three questions your presentation must answer.
Get the answers right and you win the listing.  Get them wrong and the sellers will choose one of your competitors.
Question #1: Why You?
The first question you must address is why the sellers should choose you.  If this sounds obvious, consider most agents make canned presentations that aren’t tailored to the sellers’ preferences.
Before you launch into your presentation, ask the sellers what they expect, want, and need from the sale of their home.
Are they willing to make repairs and upgrades, or would they … (4 comments)

remax masters: The Simplest Way to Get More Clients - 07/10/17 03:08 PM
Getting more clients is often easier than we make it.  We spend hundreds, if not thousands, of dollars on marketing and lead generation, yet we overlook the simplest way to generate business…
Talking to strangers.
Think about it.  Every day we’re surrounded by potential clients.  At the store, in Starbucks, and during our workouts, people who might have real estate needs are no more than a few feet away.
But, we rarely take advantage of these opportunities because striking up conversations with strangers can feel awkward.
That’s why I recommend reading the article “Three Scientifically Proven Steps For Talking With Strangers”.
It’s a quick read (five … (1 comments)

remax masters: Down Payment Problem - Are You Sure? - 07/06/17 03:15 PM
There are many first time home buyers who think that they need to save up a large amount for a down payment.  Most of the time, waiting to save up funds can either price them out of a market with rising home prices (like the Phoenix area is now, especially in the lower price ranges) and they end up paying more for a house that they could have bought last year for less.  On the flip side, I have also spoken to first time home buyers who hear about the down payment assistance programs and have no money saved at all, … (0 comments)

remax masters: The Four Pillars of Time Management - 07/05/17 09:50 AM
Have you ever struggled to successfully navigate a work/life balance or keep up with managing the day-to-day of selling real estate?
You’ll hear some people say time management is an oxymoron.  And…it is.  You can’t manage time.
What you can do is manage your activities so you get the most out of the time you have.
But, since time management is the accepted term, let’s assume just for today that time management and activities management are one-and-the-same.
Here are the four pillars of time management.  Use them to get control of your schedule and make the most of your activities.
Pillar #1 – Goal Setting
Setting both … (0 comments)

remax masters: Don't Have a CLUE? - 06/28/17 12:10 PM
For most home buyers and sellers, this is just one of those many documents that crosses their way when they're buying or selling a home.  However, this can have some big implications for some buyers depending on what's on the CLUE report (also known as a claims history report) as well as other people in general when going to renew your home or auto insurance.
If you haven’t heard of a CLUE report, it has nothing to do with the table game searching for a murderer. It is a report showing the insurance claims on your home and car for the past … (0 comments)

remax masters: How to Get Referrals Using Email Marketing - 06/13/17 02:47 PM
There’s a rumor going around email marketing is dead.  That overwhelmed inboxes and pesky spam filters make it impossible to capture people’s attention.
Don’t believe the rumor.
Email marketing is still one of the best ways to nurture relationships and get referrals.  In fact, the Direct Marketing Association reports email returns $38 for every $1 spent.
And while social media gets a lot of the attention, people are five times more likely to see a message sent via email than a message posted on Facebook.
If you aren’t taking advantage of email marketing, or if you’d like to improve your existing results, here’s how to … (2 comments)

remax masters: Hands-Only CPR - 06/09/17 04:34 PM
Most of the time in Chandler we hear about CPR with alternating mouth-to-mouth breaths due to the number of drownings (or near drownings) due to the number of swimming pools we have in Arizona.  Swimming pool safety can be a big issue, especially with smaller children.  However, this is something that people should be aware of since you'll never know when you come across someone who may need your help. 
Hands-only CPR can save lives.  The American Heart Association states that "Almost 90% of people who suffer out-of-hospital cardiac arrests die.  CPR, especially if performed in the first few minutes of cardiac … (1 comments)

remax masters: The 5 Most Common Team-Building Mistakes - 06/05/17 11:38 AM
Do you have a team?  Or, have you considered building a team?
If you subscribe to Inman News, read RisMedia’s articles, or follow Realtor Mag’s daily news, you know teams are a hot topic.  And while plenty of articles focus on the advantages or disadvantages of teams, few cover team-building itself.
Whether you have a team now or are considering building a team in the future, here are five common mistakes you’ll want to avoid.
Mistake #1 – Failing to Hire an Assistant First
Failing to hire an assistant first is like showing up to a listing appointment with no CMA or presentation materials.  Just … (1 comments)

remax masters: Must Be This Tall to Ride - 05/31/17 12:33 PM
This really does bring back some memories...I remember standing in line to ride the go-carts and being so excited to finally be able to not have to stand on my parent's toes just to reach that height! But, I was still too small and had to wait and watch everyone else get to go while I sat on the sidelines.  It's happened to us before when we've missed out on a house we wanted, too. And it almost happened to a couple who wanted to pay all cash - they did not have any proof of funds that a seller could … (0 comments)

remax masters: Welcome to 1004 E. Stottler Ct, Gilbert - Just Listed! - 05/26/17 04:13 PM
 Beautiful home in the heart of Gilbert is waiting for you! Warm and welcoming color palette throughout. The eat in kitchen is complete with large center island, breakfast bar, granite countertops, and stainless steel appliances. Family room features newer wood floors. The lower level is complete with a den, and both formal living and dining rooms and a rare full bath. The loft makes a great homework/teen center and all bedrooms are upstairs. Master suite has plush carpet with ceiling fan and picture windows. Full spa bathroom with dual sink vanity and separate soaking tub + shower. Spacious walk in closet! … (4 comments)

remax masters: Would-be Buyers with Student Debt - 05/23/17 04:11 PM
This is very interesting...these loan programs would help a lot of first time buyers buy their first home in the Phoenix area. Buying a home now can be a great option as paying a mortgage will help you build wealth and equity versus paying rent for money that you would never see again. Read on to learn more...
59% of non-owners are not comfortable taking on a mortgage with their student debt according to the Aspiring Home Buyers 2017 survey. It is estimated that the college graduates have an average of $37,172 in student debt.
Fannie Mae, who has loan programs with as little … (1 comments)

remax masters: Got Email Overload? - 05/22/17 10:31 AM
Do you struggle to keep up with the flow of emails entering your inbox?  If so, I have the perfect article for you:
Got Email Overload? 14 Email Management Tools for Organizing Your Inbox
And yes, I realize the irony of emailing you an article about email overload J
Seriously though, email overload is less about the volume of messages you receive than it is about the way you manage those incoming messages.  Consider using one or more of the tools listed in the article to help automate your email management.
I hope you find it useful!
P.S. We have 9 active buyers looking to buy … (2 comments)

remax masters: The 5 Best Questions to Ask in Listing Appointments - 05/22/17 09:54 AM
Did you know the quality of the questions you ask in a listing appointment impacts whether you get the listing at the price and commission rate you want?
Listing appointments are sales presentations.  And in sales presentations, the more you know about potential customers’ wants and needs, the better your odds of success.
Here are the five best questions you can ask sellers during a listing appointment to get them to tell you what they want and need.
Question #1 - Why did you choose now to sell your house?
You want to know why sellers are choosing to sell.  But, more than that, you … (2 comments)

remax masters: Good Info - Good Decisions - 05/17/17 12:32 PM
Having the best information when making a home buying decision is key, but it goes much further than making sure it's a quality house in your preferred neighborhood.  Understanding how the economy can affect that decision is important too; even in an appreciating market, the biggest hit to affordability is rising interest rates.  That's why it's important to get the best loan options and interest rate possible - at the end, I'll have a resource so you can find out if you can take advantage of these low rates while they're still here.
While low inventory is certainly challenging buyers, not having … (0 comments)

Gina McKinley, ABR, CIAS, CDPE, CRS, SFR -Chandler, Gilbert, Mesa (RE/MAX Fine Properties) Rainmaker large

Gina McKinley

ABR, CIAS, CDPE, CRS, SFR -Chandler, Gilbert, Mesa

Chandler, AZ

More about me…

RE/MAX Fine Properties

Address: 2390 W. Ray Rd, Suite 3, Chandler, AZ, 85224

Office: (480) 355-8645

Mobile: (480) 779-9235

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