real estate agents: How To Pick The Best Realtor - 03/06/19 09:09 AM
When buying or selling a home, it is crucial to find a good realtor. Unfortunately there are so many terrible agents in the business. As the Chairman of Berkshire Hathaway Northwest Real Estate (based in Portland, Oregon), Bert Waugh Jr., once said, surveys of the general public show that most people have a negative view of real estate agents. He blames the brokers, stating that they hire 100% of people who hold a license.
If you’d like to see how terrible some of the agents out there are, just read the mail that they send to your home. Most of the advertisements … (3 comments)

real estate agents: What Inflates Real Estate Commissions - 02/14/19 09:30 AM
I have several older posts regarding the reasons for steep real estate commissions. These reasons have included paying for misused time, the cost of lead acquisition, and the cost of friendship. As you can see, none of these reasons have anything to do with the actual value of the service. Inman Real Estate News recently released its findings from a survey given to real estate agents in 2014 on why commission rates aren’t a competitive factor when choosing a real estate agent. Here I will share my key findings from the Inman report.
Before diving in, let’s gain some perspective on discount … (3 comments)

real estate agents: Why Don’t More People Know About Real Estate Commission Rebates? - 01/31/19 10:47 AM
It seems like an obvious draw for a real estate agent to offer commission rebates. Yet not many people know that these agents exist. According to Google Trends, each month the Chicago-area searches “real estate agents” upwards of 5,400 times, while there are only 30 searches per month for real estate companies that offer commission rebates. You would think that this number would be higher, considering that home buyers can save thousands to tens of thousands of dollars with a rebate.
Real Estate Commission Basics
First, let me give you a quick lesson on real estate commissions, and how they are paid. … (1 comments)

real estate agents: Most Chicago Realtors Starving In This Market - 02/28/10 12:05 PM
As I pointed out in a recent post, 1,000 realtors left the real estate business in Chicago last year. I can attest to how poorly most real estate agents are doing in this market because I periodically look up the sales statistics for agents that I know and most of the time their numbers are pretty low. So, finally, just the other day I decided to try to quantify realtor performance in the Chicago real estate market. I pulled data on the last 12 month's closings by realtor in the entire area covered by our MLS system, which is a huge … (2 comments)

Gary Lucido, Chicago's Full Service Discount Real Estate Broker (Lucid Realty, Inc.) Rainmaker large

Gary Lucido

Chicago's Full Service Discount Real Estate Broker

Chicago, IL

More about me…

Lucid Realty, Inc.

Address: 1858 W Erie, Chicago, IL, 60622

Office: 312-736-0484

Email Me

Lucid Realty is an innovative and highly rated real estate brokerage in the Chicago area offering discounted commissions to home sellers and commission rebates to home buyers while still providing full service. Founded by two industry outsiders who were frustrated with the industry status quo, the company brings a fresh perspective to industry issues.




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