point of interest marketing: Six Steps To Help Avoid The “Follow Up Trap”
- 03/30/11 04:24 AM
Every sales professional has probably experienced this but never put a name to it so at Goomzee we have. Quite simply, sales professionals have now become captives to their broad Internet-based marketing and must be on call to respond to leads 24/7. With the addition of Internet marketing which seemingly never sleeps, the sales professional must be willing to respond and follow up with leads all the time or they will go cold. We call this the “follow up trap”. We hear from real estate professionals around the country and one common theme noted from the industry’s veterans is that things … (5 comments)
Every sales professional has probably experienced this but never put a name to it so at Goomzee we have. Quite simply, sales professionals have now become captives to their broad Internet-based marketing and must be on call to respond to leads 24/7. With the addition of Internet marketing which seemingly never sleeps, the sales professional must be willing to respond and follow up with leads all the time or they will go cold. We call this the “follow up trap”.
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