RECENT BLOG POSTS
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The guiding principle in advertising and journalism is the same: Get to the point. The “point” is the most important information that you are trying to communicate to your audience. I’ve noticed that real estate agents are not good at getting to the point on their personal websites. You see a l...
12/17/2010
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There currently seems to be a “tug-of-war” between the notion of a buyers market or a sellers market in San Antonio. Homes available for sale are on the market for an average of 98 days before they sell. While it is taking a little longer to sell a home, sellers are getting higher average prices ...
12/16/2010
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Wall Street Journal columnist Amy Hoak reported on some very creative ways Realtors are selling houses in this market. The idea is to get buyers to stay in the listing longer – not just rush out after seeing the home’s highlights. One agent in the Hamptons held an art exhibit of black and white ...
12/14/2010
Interesting question. What single factor is most important to your business success? Is it your product, your work ethic, your price? Take a guess. According to marketer Robert Clay, who publishes the blog MarketingWizdom.com, the single most important success factor is the time it takes custom...
12/12/2010
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Insist your home is worth more than comparables in the neighborhood. Hire an inexperienced friend or relative to list your property then watch them struggle with the MLS. Think it’s okay for your agent not to advertise or host open houses. Don’t allow a lock-box at your door to make it as incon...
12/06/2010
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This month's cover property is presented by Ruben & Mary Solis of Keller Williams Heritage. This beautiful one-story Mediterranean home in Anaqua Springs Ranch sits on 2.1 acres and has an open floor plan, high ceilings and oversized windows to enjoy the wonderful views throughout the home. M...
12/06/2010
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After 36 years in the business, Homes & Land continues to incorporate new technology to add value to an already strong multi-media program. Homes & Land is about to give our print program a whole new life...by making it interactive! You will begin seeing more & more of these little square boxes ...
11/29/2010
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According to the San Antonio Board of Realtors (SABOR), year-to-date single family home sales at the end of October 2010 had no change, or were equal to, home sales during 2009. Believe it or not, this is positive since we are several months into a market without the home buyers tax credit. We ar...
11/16/2010
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Homes & Land is not just another magazine like some others…it is a multi-media product offering your home massive exposure with our syndicated web partners across the globe. If your home is advertised in our publication, it is also featured on these major websites as well. For luxury listin...
11/10/2010
A recent Forbes report highlights the 10 markets that have the greatest likelihood of real estate price appreciation based on various factors. San Antonio ranked 5th on the list. 1. Raleigh-Cary, North Carolina 2. McAllen-Edinburg-Mission, Texas 3. Austin-Round Rock, Texas 4. Nashville-Davids...
11/08/2010