George Sheldon's Blog

Services for Real Estate Pros - George Sheldon Photographer
Learn all you can about headshots and business portraits photography to help you market yourself.
The Lancaster Newspapers reported that the Lancater County's largest real estate office is switch from a Coldwell Banker franchise to Prudential. "HomeSale Realty Services Group, headquartered at 215 S. Centerville Road, announced Tuesday it will end its alliance with Coldwell Banker and instead ...
Here is a nifty way to market a listing: use a single property web site. It's easy! And cost effective, too!Buy a domain name, like, and point the domain to your virtual tour. Here is a good example:www.1770eversedgedrive.comNow, in any advertisement, include the Web site. All t...
Sometimes, real estate agents just want to do the virtual tours all by themself. They don't want (or think they need) a professional photographer or tour builder. Maybe it's the economics. But here is proof that you get what you pay for: this is what happens with the Do It Yourself Virtual Tour -...
It is just a matter of time until I'll be offering my clients the ability to download a virtual tour to cell phones. And it's coming faster than you may think. I just read this in USAToday:Microsoft has licensed Adobe's software for viewing online videos and other files on cellphones, the compani...
Ahoy, matey! Did you know a virtual tour can sell a boat?One of my fellow full service dealer of Real Tour Vision recently completed a virtual tour of a boat. Looks like owners wanting to sell their boats have turned to virtual tours to get the job done. Here is the virtual tour.Recreational vehi...
Here are two more No-No Photos:Both of today's examples depict bowing walls...Is it just me, or are those walls leaning out?  When I look at the stove, it looks like it is rolling into the left wall. In fact, the whole home looks like it is leaning left, until I look at the refrigerator, which lo...
Virtual tours cost less than print advertising. Consider these three print options:10-day classified advertising in local newspaperWeekend display adAd in local real estate magazineWhat are your costs for each?Now consider a virtual tour cost - which will probably be from $80 to $135. How does th...
Does anyone here on Active Rain have any advice, tips, or suggestions on starting a networking or tips club? I have been thinking about starting one here locally. I assume most of these are started on the fly - with a few rules, such as only one real estate agent, one attorney, one CPA, etc. Any ...
Those threatening e-mail messages -- which included death threats to Lancaster County real estate agents -- originated in Nigeria, police announced. For the complete story, see my blog entry here.According to the updated report in the Lancaster Newspapers, "A number of local real estate agents re...
A couple of months ago, I was posting what I called the "no-no" photos. A book project and working on virtual tours kept me busy. So the no-no photos faded away. And just when you thought it safe, here comes some more! No-no photos are what not to do to sell/market a property. Here are some examp...

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