mentor: Common Mistakes New Agents make #6 - Mentors
- 03/14/09 11:02 AM
A lot of companies sell new agents on the fact that they are going to be helped along in the business with a Mentor. Maybe this works, but in the offices I have managed and the offices where I was just an agent, I have not seen it be successful. First, it is rarely clear exactly what the mentor is supposed to do. Are they the day to day trainer? Is the mentor supposed to watch the agent as they cold call? Does the mentor sit in on buyer presentations when the new agent meets with their buyer for the first … (1 comments)
Guy Berry is a frequent expert witness in real estate litigation and an accomplished trainer in real estate law and contracts. In addition he has been licensed for 30 years as an agent and managed large offices, including Coldwell Banker and Century 21.
A lot of companies sell new agents on the fact that they are going to be helped along in the business with a Mentor. Maybe this works, but in the offices I have managed and the offices where I was just an agent, I have not seen it be successful. First, it is rarely clear exactly what the mentor is supposed to do. 
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