marketing: Definition: Brand
- 06/01/10 07:35 AM
Cary, NC – From realtors to doctors, and from techies to tycoons, everybody talks about brand. Most of that talk is crap. Based on 20+ years working for great agencies and companies including Saatchi & Saatchi, DMB&B, The New York Times and the NFL, here’s my take on brand. What Is A Brand A brand is the idea of your company. It is not your product or service. It is your philosophy. Brand Character Brands are an embodiment of what you represent. Embodiment literally means turning something into a body, a person, a character. Your brand character has the attributes … (4 comments)
marketing: WordCamp RDU
- 05/19/09 07:04 AM
Attention all bloggers: WordCamp is coming to the Triangle. Sharpen your blogging skills and meet other members of the NC business community at this all day event at NCCU in Durham on Saturday, June 13, 2009. Beginning and advanced seminars cover topics including: Building a successful blog Search Engine Optimization Social Marketing Keynote speaker is Matt Mullenweg, the founding developer of WordPress. Tickets are going fast. Make your reservation now.
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marketing: J. Alane's Fine Lingerie
- 05/19/09 06:44 AM
Here's another example of producing broadcast-type work with a home video camera. This is a cable spot for J. Alane's Fine Lingerie in North Hills. Shot entirely on my Canon 800 mini DV camera and edited on my laptop. We even composed the music in Garage Band. Video is truly the most powerful of marketing tools. And it has become more affordable than ever. Contact us if you have a great television idea for your brand. … (5 comments)
marketing: Be Safe - Use Bit.ly to Shorten URLs
- 04/06/09 02:45 AM
One of the buzz topics last week was Security & Safety. The issue is URL shortening services. WHAT IS A URL SHORTENER? Some URLs run to dozens of characters, making them impractical to use. URL shortening services transform long URLs into short ones, thus: http://searchengineland.com/analysis-which-url-shortening-service-should-you-use-17204 becomes http://bit.ly/jphUs Shortened URLs are particularly important on character-limited status services like Twitter (140 characters max). 4 PROBLEMS AND RISKS OF SHORTENERS Some shorteners are built in to services like Twhirl. Most can be surfed up on the web or added to your toolbar. Very convenient. But what are you getting? And what are … (3 comments)
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