Cary, NC – Realtors have always been among our most savvy clients. Whether you're writing a Postlet, an MLS listing or a blog, I thought I’d share a few tips for writing an effective real estate post. Basic Guidelines for a Real Estate Post Write proper sentences - Be grammatical. Proof-read to make sure you didn’t make any errors. Avoid all-caps, abbreviations, exclamation points and ellipses. Sell it – Tell the reader about the charms of this particular property. A real estate post is most effective if it is more than a laundry list of attributes. Use bullet points - (5 comments)